Let’s take a quick look at your small business. You have your employees, your product or service that you sell, your office, and your warehouse. With so many moving pieces and parts, it is inevitable that at some point in time your business will have a crisis or a point of transition, maybe even similar to the two examples below.

We’re going to start off with a story. Imagine that you are the CEO of a very large company. You show up to work on Monday and are informed that over the weekend a number of people became sick or died after ingesting your product.

Transition in any small business is inevitable. It comes in many shapes and sizes – expanding to a larger facility, adopting new industry trends, hiring or losing employees, financial hardships, or a client that decides to go in a different direction. Transition in your organization and in the lives of the people who make up your organization, can affect your ability to market and communicate your message clearly. Transition also provides an excellent opportunity for your small business to get some clarity in your messaging and marketing.

When you created your business, you most likely were trying to fulfill a certain set of needs. Whether it be providing financially for yourself, or trying to help others by providing a product or service. Your marketing efforts have a similar mindset. You are marketing your business to create a successful small business to provide financially for yourself and to ensure that you are taking the right steps necessary to make sure your potential customers are aware of your product or service.

If your business offers services that require you to give out bids or estimates to customers, there is one thing you can do to dramatically improve your marketing. By setting up a system where you are measuring not just how many requests you get, but measure how many quotes you gave and the dollar amount of those quotes, you will improve your marketing as a small business.

Do you want your business to be the very best it can be? Even more so, do you want your business to beat out the competition and be a successful, profitable small business that is looked at as the standard in your industry? If you are nodding your head with fervor to all of these questions, then you NEED to be let in on the secret that all successful small business owners already know.

What do you think when you hear or read the term ROI? Not too excited by the term, right? You know it’s important but we can agree it sounds pretty boring and dull. However, ROI may be more important than you think. Guess what? ROI ends up impacting people, the community, your employees and your company culture.

We know owning a business is tough and has a lot of aspects to it in order to be successful. However, one vital thing that you can start working on today, is learning how to measure your success through analytics. Many business owners have an idea of what they want to measure, but aren’t always sure exactly what to measure in their marketing efforts.

Are you looking to improve your marketing strategy? Analytics is the process of measuring and strategizing to improve your marketing strategy. Marketing can be an abstract term which can make measuring your results difficult. But to have a successful small business, using analytics to measure the different parts of the buyer’s journey is a must for your plan to work!

When owning a business that offers a service or product, you have to build trust with your customers and future customers. One extremely important aspect of doing this is having and building credibility. Credibility can seem to be a bit abstract at times, with everyone having a different idea of what it means. In this blog you will learn exactly what credibility is when it comes to business and the four core pieces that are required to build credibility.