Do you want to be known as the absolutely best there is when it comes to your industry? Do you want to not only be the best but really hook your customers, peak their interests and fascinate them with your business service or product? You hear over and over again that you need to be unique to stand out to be successful and to grow your business. 

But really, what you need to do is fascinate. If you are successful at fascination, your business will be the best it can be. Every person and every company is fascinating and interesting in its own way. You don't need to become something or someone else to be fascinating. Read More

Knowing who your customers are is extremely important when you want to market your business. Having an understanding of who your customers are, why they choose you and what their demographics and psychographics are will help you to be more successful and connect with them on a different level. Using buyer personas will help make this happen. I’m going to share a story with you today to show you what I mean.

We have a client who has a pretty good idea of who her target market and buyer persona are but we really helped her hone down on specifics. Really quick, because it’s important to know, buyer personas are “fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your real and potential customers. They help you understand your customers better.” (HubSpot) 

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Do you know how to truly motivate people to buy your product or service? The key is to speak their language. In order to do this, you need to understand who you are communicating to and how to communicate better. It’s not about them, it’s about you, and what you need to learn to help the consumer find the product or service they want or need – your product or service. The catch is, sometimes they aren’t aware they can get what you have to offer because you aren’t speaking to them.

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What if I told you that there is something missing from your marketing strategy that can instantly boost your business and help to make it more successful and full of passion and provision? Intrigued? 

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To have the best business in your industry, you have to figure out a way to be a better leader. You already know that being a good leader is important, but why does this matter to your business? Let’s learn more on how to be a good leader to create a better business.

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Amazing leaders in history have always understood that their role as a leader is to contribute to the world and to others. They know and they’ve worked at knowing who they are and what they can contribute – you can’t be a great leader without knowing that, especially if you want to have a successful small business.

Among the more notable business leaders in recent history are Steve Jobs, Richard Branson, Warren Buffet, Donald Trump…and Michael Scott? The thing is, you can be in a position of leadership and not lead well. This is the fault of Michael Scott. You know the one. The manager of Dunder Mifflin Paper Company on the hit show “The Office.” As much as we might like – err put up with – Michael Scott as a person (or as much as he likes himself!) he sucks as a leader.

[Photo courtesy of: memeblender.com]

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First off, Happy New Year! You’ve probably already read a few blogs that are predicting what type of marketing will be the best for your small business in 2015. But, most of those blogs are actually not very helpful. This one however, is not like that at all...which is why you should keep reading!

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Inspiration is something that is difficult and challenging to do, especially as a business. Inspiration happens when you don’t just talk about the facts but you talk about what could be and you give hope. In the business world talking about these things can be a bit fuzzy for people because it’s difficult to evaluate.

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Selling a product or a service to someone can often be a tough feat as a small business. People have so many options when it comes to purchasing something in our marketplace anymore. What if I told you that certain words you use in your content and sales pitch can help you sell more products and/or services?

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The end of the year brings with it top 10 lists, reflections and resolutions. After the busyness of the holiday season, which is also my favorite time of year, I enjoy taking a step back, a deep breath, and thinking about what I learned in the previous year and what my goals are for the next. Notice how I said goals, not resolutions. I’ve come to believe that resolutions are so often broken they have negative connotation and aren’t worthy making, but setting personal goals or goal within your small business, are something you can keep attaining, even when you fall behind.

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