Understanding Temperaments Can Instantly Better Your Successful Small Business

January 27, 2015 / by Raquel Royers

successful_small_business_man_in_crowd_159289017What if I told you that there is something missing from your marketing strategy that can instantly boost your business and help to make it more successful and full of passion and provision? Intrigued? 

Thought so!

If you truly want a successful small business, what I am about to tell you will change everything starting right now. Temperaments. Soak that word in.

Temperaments are basically a person’s nature or personality. A temperament generally affects the way a person behaves, learns and reacts and is often natural rather than learned.

There are four different temperaments that help to make up different buyer personas, which are semi-fictional representations of your ideal customer. Each temperament has different things that they excel at and struggle with. Each temperament likes to learn and process things in different ways.

The four temperaments are methodical, spontaneous, humanist and competitive.

I could explain each one in great depth, but that’s a whole other blog in itself. Let’s get to the point and see how first off even using temperaments in your marketing will help for your business to become more successful.

How to use the four temperaments to communicate better

Since everyone is different and is a certain temperament, knowing how to speak to each one will completely change the way your marketing works. Let me show you what I mean!

For example, if you’re marketing to a methodical temperament you will want to use words in your content that symbolize organization and structure because they value strategy, lists and having things in order. When a methodical reads or hears words such as “formula” or “guide” they are more likely to react and engage in whatever that content is.

Now, if you’re marketing to a spontaneous temperament you will want to use words in your content that are more, well, spontaneous. Using words such as “now,” “instantly” and “today” will catch their attention more so than words that are less actionable and in the moment.

For the humanistic temperament you will want to tell a story. Using words that spark emotion will be most successful with this temperament. To appeal to this temperament use words such as “relationships,” or anything that is more personal and implies emotion.

Last, but certainly not least, the competitive temperament. Yes, that placement was intentional. Ha-ha. Anyways, the competitive is also just as it sounds, they always want to be the best. So, for them hearing words that imply being better or beating out their competition really resonates with them.

Why this knowledge will instantly start helping you

Once you begin to understand temperaments and can apply them to your marketing strategy you can also target your buyer personas much more efficiently and successfully. Knowing that using certain words will resonate with a certain group of your customers will help for you to hone in on your marketing and see what’s really working for you and what isn’t. 

I could go on forever about how to use temperaments in your marketing and why you should, but who wants to keep reading about it, right? Let’s just do it! Start today. Start growing your successful small business. What are you waiting for?

Here at Half a Bubble Out we are experts in targeting certain buyer personas and temperaments and know how to effectively use them in your marketing. Sound like something you want to start now? Give us a call!

Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York. 

Related Posts:

Internet Marketing Tips: What Is a Buyer Persona? 

Have You Met Your Buyer Personas? 

Small Business Marketing Consultant Services

Topics: small business, Business Development

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