I just finished watching “It’s a Wonderful Life” with that handsome Jimmy Stewart and the lovely Donna Reed. Best Christmas movie ever! I know, “Elf” fans might take exception, but we are talking 1947 so some respect is definitely due this old classic. It is Christmas tradition for my family because I love the reminders about recognizing and celebrating in life the things that really matter.

Can my small business take a break from social media during the holidays? This is a question that is all too familiar. Here’s a simple answer for you: No. While it is a festive time of year where you are supposed to be spending time with family and friends sipping hot cider in front of the fire and wrapping gifts, the world of business must go on.

When it comes to having a successful business where customers are happy, having good customer service is vital. Delighting customers is nothing new to the business world and will never go away. No business is perfect and can always be working on improving its customer service. 

Do you want to get to know your customers better? More so, do you want to understand your customers better so that you can grow your business as a result? Understanding who your customers are, what they like and why they would want to buy/use your product or service will help you to be more successful and be a more likeable, people oriented business, full of passion and provision.

If you want to have a successful small business event, but only have a small budget to work with, then you have to promote it correctly to get people interested and through the doors. Your end goal is to not let them get distracted by your competitors and everything else going on around them. Good promoting leads to more ticket sales, which helps your business be successful, and continue to be able to provide a place of both passion and provision.

It’s Saturday afternoon, you have just finished your shopping for the week, put the bags away and sat down with a nice cup of tea. Next thing you know, your friend calls you and says she just heard on the radio that there’s an awesome event happening tonight only a 20 minute drive from your house. Wanna go? You think, sure, I am not doing anything tonight, why not!

When your business is having a sale or event that you want people to know about, an important part of your marketing strategy is promotion. In order to have a successful small business and successful sale or event it’s critical to know the best way to go about promoting something. To have the best outcome follow these steps! We guarantee your next promotion will have the best turnout it’s had if you follow our advice.

Naturally, every single business owner would like to see more leads close and turn into customers. However, the reality is that it’s a tough feat nowadays with all of the options that consumers have. The way to close more leads and become a more successful small business full of passion and provision is to build trust and establish relationships by using an inbound marketing strategy.

Do you have the best marketing for your business? Most people will try to take their budget, listen to their reps at the different radio and TV stations and try to purchase as many spots as possible. We are here to say that strategy will not get your successful small business that is full of passion and provision to the top of your industry. But why is this wrong? 

Frequency is key for lasting relationships. Think of a relationship that you value in your life. When did you meet this person? How long have you known them? How did they become an important figure in your life? In general, you’ll meet someone and the relationship grows based on how much time you spend with them.