As a successful and busy business owner, you likely don’t have a lot of time to waste on reading random articles. You also don’t want to waste time on initiatives and marketing methods that don’t work. If you’re the type of person who wants to have actionable items that can really help grow your business, things that you can start today, read on. When it comes to your small business digital marketing, you want to get the most out of it and get on it quickly. Here is some helpful information to guide you in doing just that.
Successful Small Business Digital Marketing
There are a lot of options for digital marketing online, including paid ads, search engine optimization, content marketing, social media, website design, and more. The method we like here at Half a Bubble Out, and the one I will be recommending, is using an inbound marketing approach to drive traffic to your site.
The reason we recommend this type of approach (besides seeing great success with our clients) is that it is marketing that people love. The underlying philosophy is to naturally draw people who are interested in your product or service and allow them to get to know you so that when they do need to purchase at some point, your business will come to mind as being able to satisfy their need. This stands in contrast to interruptive types of ads, where you show up when people may not be looking for your products or services.
How Is Inbound Marketing Done?
With an inbound marketing approach, you create valuable content and share it through marketing channels that make sense (like blogging, web pages, and social media), allowing you to get a reputation as an authority in your industry as you help potential customers.
How Can You Start This Today?
If you are going about this type of marketing yourself, here are a few things to get started:
- Know your target market, and the interests and needs of your likely customers. For more on developing buyer personas read this article.
- Come up with a content plan that details what topics you will be writing about and where & when you will share it.
- Develop a good website (or optimize your existing site).
- Create social media accounts for sharing content.
- Start blogging regularly.
- Create emails and follow up emails.
- Create specific landing pages that are tailored to your customers as they move through the buyer’s journey.
We also recommend finding a good content management software to manage all of this. Here at Half a Bubble Out, we use HubSpot. There are other systems as well, so do some research and find out what is best for your business.
If all of this seems like a lot for your business to handle, you may want to consider hiring out your small business digital marketing to a consulting agency. To learn more about the benefits of inbound marketing, download the free offer below:
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.