4 Tips on How to Write a Press Release For An Event

June 22, 2013 / by Travis Martin

omg shocking resized 600So your company or business just did something amazing and you want the world to know about it. So what do you do?

You can write a blog, talk really loud, post a billboard or use some other type of marketing technique. What I’m going to teach you today is how to create one of the most successful pieces of marketing - a press release.

If you’re trying to figure out how to write a press release for an event, you need to keep a few things in mind in order to gain maximum exposure and clicks. So without further due, here they are.

Tip 1: Keyword That Bad Boy

Use the Keyword Tool we’ve talked about before to write down the keywords that are relevant to the content in your press release. Using keywords will help rank your press release in the SERPs (search engine result pages) because these are the words searchers are looking for. This is a great way to gain continual traffic to your press release for weeks, months, maybe even years after its initial publication.

Tip 2: Make It Interesting

Unless you’re Apple or Google, writing a press release about a new hire will probably not get the highest reads.

Take time to come up with something interesting to write about. Ask yourself, it is news? Will people want to read about it? Go through your recent achievements such as charity events, anniversaries, grand openings or merges. If your press release would attract interest from someone that knows nothing about your industry or business then you know you’ve got something worth writing about.

Tip 3: Incorporate Images and Links

Everyone loves images, and some more than others. Research shows that articles that have pictures of babies, baby animals or food tend to get higher click through rates then articles that don’t. Now the press release you’re writing for your event will probably not always have anything to do with babies, animals or food but the point is, if you can find a good image to use that's relevant to your press release, even just your company logo, you’ll be in good shape.

Tip 4: Choose The Right Press Release Distribution Company

One of the most powerful ways to promote your press release is to choose a good press release distribution company. Here are a few you should take a look at and determine which one is best for you. Some of these are location specific so make sure you do your research.

1. SBwire


3. iNewsWire

4. Business Wire

5. Market Wire

6. PR Leap

7. Eworldwire


9. PR Newswire

10. PRWeb

Some of these companies may cost more to publish a press release for an event then others, but check to see what their distribution is like. Make sure your PR company fits your needs.

Examples of Good Press Releases That DON’T SUCK!

Watch this quick video to get some good ideas of Press Releases presented by PR Newswire.

Put Your Knowledge To Work!

Now that you’re equipped with these tips on how to write a press release for an event go out do you thing. Remember to make your press release interesting. If you want people to read and share your article create something that is going to draw attraction and keep the reader’s attention.

Press releases are a key component in your internet marketing strategy. If you can master these four tips you’ll have a head advantage on others in the industry. So hopefully that helps explain how to write a press release that doesn’t suck! 

Need Help With Your Press Releases?

If you find yourself struggling with how to write a press release for an event, or just don’t have time, contact us. We are an internet marketing company that specializes in press release writing and we write online press release all the time!

If you would like our help please contact us.


Topics: Online Public Relations, Lead Generation

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