How to Write a Press Release for an Event That Attracts Views

September 14, 2013 / by Travis Martin

old guy with glasses resized 600Welcome to today’s blog on how to write a press release for an event that attracts views. We all want our press releases to receive a high amount of views and visitors, so here are a few techniques that could give your next press release a little boost.

Use Credible Sources When Applicable

If you’re wondering how to write a press release for an event, and have the opportunity to include quotes from CEOs, founders or experts in your industry, quote them in your release and link their name to their blog or website. This will do two things:

  • It will add credibility to your release which is good for public relations.
  • You have the chance of that person linking to your website and possibly reposting the link to your release on their social media outlets increasing the impressions of your press release.

Include an Image

Use an image in your press release to get people’s attention. A study performed at HubSpot showed that blogs that contain photos of babies, baby animals or food seem to attract the highest clicks. While this might not be quite right for a press release-it depends on your industry-you want the image to be relevant. For example, if you are announcing a new download available on your website, include a photo of the call-to-action. If you are announcing a speaking engagement your CEO will be a part of, include a photo of him or her. If you can’t find an appropriate image, it never hurts to just use your company logo.

Choose your photos carefully and make sure they are relevant to your post.

Use a Title That Jumps Off the Page

When applying this tip to learning how to write a press release for an event, remember to take your time. A title will either make or break your press release. Even if your press release has a wide distribution but a bad title, people won’t look twice and you are missing out on precious shares and views that could have come if you’d just spent a couple more minutes of creative title pondering. The more clearly you can display your message through your press release title the more likely you will attract visitors and journalists will see your news.

Keyword Your Summary

If you haven’t realized it by now, most press releases are shown in segments. Some press release distribution sites only show the summary section of a press release. With this said, you need to make sure your content is keyworded correctly and your summary paragraph tells the who, what, where, when and why of your news.

Work on writing a summary paragraph that seems informative to you and then go around the office and read it out loud to your co-workers and see if they find it interesting and can tell you what the press release is about. This is a good way to judge if you’re writing a summary that people other than you would like to read and will understand.

For The Visual People

If you’re like a lot of us you learn better watching videos and listening. Take a look at this video and grab some tips from it about how to write a press release for an event.


Try it out! Now that you have a few extra tips about how to write a press release for an event, go out and give it a shot. Good luck!

Related Articles:

Internet Marketing Tips: A Press Release Can Have Titantic Results (That Won't Sink You!) 

7 "To-Don'ts" When Learning How to Write a Press Release for an Event 

Topics: Online Public Relations

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