As a small business owner there are two things that you never seem to have enough of: time and money. When you’re faced with the latest and greatest social fad presented to you by some overly excited junior executive you tune out. When you have gobs of salesy emails in your inbox from social media management companies claiming to take your business to the next level with a new and improved software, you hit delete. Your first thought is that you don’t have the time to waste on these things, let alone the money to invest in them, but being social online is not a waste of time or money for your business and here’s why.
The # 1 reason: Your competitors are already doing it
Stat: Social media is used by over 1 million small businesses in North America (HubSpot 2014).
More and more companies are turning to social media to market their product or services, keep up with industry trends, and interact with customers. If your small business doesn’t jump on the bandwagon, you’re going to get left behind.
The #2 reason: Today’s consumers are on social media all the time
Stat: A survey found that 19 out of 20 millennials (globally) own smartphones and check them an average of 43 times per day (Marketing Land 2014).
Millennials are the generation born from the early 1980s to the early 2000s. They are graduating from college, entering the workforce, educated, starting families, and open to change. They are extremely influential online and go to social media first to research products. Social media management companies know how to engage, earn trust, and build brand loyalty with millennials and other consumer segments too.
The #3 reason: Social media for business is different that social media for personal use
Stat: 52% of online adults use multiple social media sites. Facebook acts as “home base” — it remains the most popular site for those who only use one, and has significant overlap with other platforms (Pew Research Center 2015).
Do you know what these differences are? In a nutshell, it’s a mindset –
- You spend time on social media for personal use to pass the time.
- You invest time on social media for business to improve your company.
If you don’t understand these differences, you don’t want to even attempt trying social media for your business. Not only will you be wasting your time because you’re not even beginning to tap into the potential of what social media can do, but you also risk losing trust and relationships because of simple social media mistakes you’re making.
These 3 reasons are why it’s worth investing your time and money with social media management companies. If you don’t want to be the business that gives into the annoying junior exec or sends out the salesy emails that rarely get opened, consider a social media marketing strategy for your business.
If you’re ready to get started today, contact us at Half a Bubble Out to customize a strategy for your small business.