Here’s the big question many small business owners are asking, why is social media important to their internet marketing strategy? Most people think that social media is a place where all the crazy teenagers post party pictures, tell people their problems or gossip about ex-boyfriends for attention. Yes, this is true, but have you thought about what social media could do for you as an adult businessman or woman? Have you thought about how many of your customers are on social media accounts like Facebook, Twitter, Pinterest and LinkedIn? Have you decided that since you’re not techie enough that you’re going to stay out of the online social sphere?
Sorry to bust your bubble and pull you out of your comfort zone, but if you want your business to grow you gotta get your face in front of people via social media accounts.
Will You Be Left Behind?
In an age where A LOT of communication is made through social media outlets, those who are not in the loop simply stay out of the loop.
Here’s a situation you could possibly relate to and understand the point we’re trying to make.
Do you remember that moment when you were younger when all your friends were at a party and you couldn’t go because you parents made you do those darn chores? You felt like you were missing out right? Well this is exactly what you’re choosing to do by not engaging on social media. Why is social media important? You must understand that your customers - regardless of what industry you’re in - use social media as a way of life. One in four people check their Facebook account before they use the restroom in the morning!
The younger crowd is addicted to social media and you need to take advantage of it.
Take a moment and watch this video below. It highlights some social media stats for 2013 that will be very useful for your business’ internet marketing plans and help you answer the question, why is social media important?
Now that you have been flooded with stats that prove that just about everyone including their mother is using social media, it might be time to give it a shot.
So with that said, here are a few videos that will walk you through how to use a few of these social media platforms so you can get started engaging and using them to increase sales and conversions to your website.
Facebook Video Tutorial For Beginners
Twitter Video Tutorial For Beginners
LinkedIn Video Tutorial For Beginners
Now that you have a good idea of how to navigate a few different social media accounts, try it out yourself!
I hope from today’s blog we were able to encourage you to start learning how social media works and how important it is to your business’ success. A lot of companies - like Lowes, Best Buy, Apple, John Deere and Nike, just to name a few - all use social media to their full potential with Facebook, Twitter, LinkedIn and Pinterest accounts.
Hopefully that helps answer your question of why is social media important? If you would like to know more about social media and how it can help your business take a look at some of our other social media blogs below.