As a business owner you have probably heard time and time again that you should hire a social media consultant. Ok, you’re finally looking into the benefits of having one and why you should actually do so. One of the biggest reasons you should hire a consultant to manage your social media is because they can help grow your business.
If you don’t already have a social media presence, or a very small one with your business, having a consultant onboard can help you expose your business to a much larger audience.
First off, let’s take a look at some social media statistics from Pew Research Center—just to reinforce how important it is to have a social presence to help grow your business.
- 71% of online adults use Facebook
- 23% of online adults use Twitter
- 26% use Instagram
- 28% use Pinterest
- 28% use LinkedIn
- 52% of online adults now use 2 or more social media sites, up from 42% in 2013
- More than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
- Roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half of all Instagram users (49%) use the site daily.
Social media consultants know how to:
Create a strategy unique to your business
An actual, professional, social media consultant will understand social media strategy and know how to develop and apply one for your business. Each social media platform differs from one another. The way you post on Google+ is different than the way you would post on Facebook. You may be posting the exact same content but the strategy and way the message is delivered to your audience for each platform differs. They will understand the needs of those who use that social platform and how to utilize it best for your business.
A consultant will be able to:
- Go after your target market
- Think about short and long term objectives
- Crate brand awareness
- Integrate social media into your entire marketing strategy
- Grow your business through social media
Analyze important social data
As a business that’s on social media, analyzing your data is absolutely necessary. If you want to see if your efforts are resulting in anything and what works and what doesn’t, having a social media consultant who knows how to analyze social data will help grow your business. Being able to see if social media is actually resulting in leads or traffic back to your website is crucial.
Always stay updated on the latest trends/rules
A consultant who lives and breathes social media will know all of the current trends, trending hashtags, and the new rules and regulations when it comes to the world of social. Not only will they just be updated on social media news, it’s their passion. Seeing results and growing your business on social media will become a priority to them.
Create a social media policy tailored to your business
Not every business is meant to be on Twitter. Same goes for all of the other social media platforms. A consultant will be able to let you know which platforms would be or wouldn’t be beneficial for your business.
For example, a law firm may do really well on Twitter but not on Pinterest or Instagram. Someone who knows each social platform inside and out will be able to give you clarity on this and assess which one will help grow your business most.
If you think hiring a social media consultant is the next step in growing your business, we can help!
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.