How Hiring an Email Marketing Agency May Be Bad for Business

May 20, 2015 / by Raquel Royers

Business_man_with_danger_signHaving email marketing as a part of your internet marketing strategy can be very beneficial to you as a business. However, it can also be dangerous if you hire an email marketing agency that uses immoral business practices to get results.

With the internet today, there are many of these email marketing agencies that offer a good sounding package where they promise to boost your lead list for a small amount of money. Seems like a good idea and a quick advertising fix, right? Wrong! Don’t fall for their schemes, here’s why:

They buy email lists

Your email is out there on some list right now that is being offered up for $50 for 500 email addresses. Kind of creepy right? Well, this is how you end up getting those spammy emails from people or businesses you have never met or associated with that are trying to sell you something.

Don’t you just hate when you get emails from someone you don’t know and they are trying to advertise to you or sell you something? Yep, your customers will too if you choose to hire an email marketing agency that does this.

Spammy/unethical practices

Many email marketing businesses that offer services can be unethical and spammy. Think about how you heard about this email marketing agency in the first place. Did they send you an email that sounded a little bit weird? And now that you think about it, how did they even get your email? If this sounds familiar, say no to this email marketing agency because these are the type of practices they will use for you. Nobody likes a spammy email and it will hurt your business.

No lead nurturing

Some email marketing agencies only send out emails and don’t actually nurture leads. In order to have a good relationship with a potential customer or returning customer, it’s important to understand where they are in the buyer’s journey, that way you can personalize emails to them. Email marketing agencies that buy email lists and use spammy type email practices are definitely not doing any lead nurturing.

A good email marketing agency will nurture a lead through the email process and be able to track where they are in the buyer’s journey. This allows for emails to be tailored specifically to their needs, which results in you looking good as a business and them being more likely to convert.

Email marketing works, but only when it is done the RIGHT way. The ethical way. Inbound marketing uses email marketing as a tool and it can be very successful. No email addresses are ever bought, it’s only relationships that are being nurtured. Every person receiving an email has opted into doing so and always has the option to opt out.

If you’d like to utilize email marketing as a tool in your internet marketing strategy and have it done the right way, we can help.

Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.

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Topics: email marketing, Lead Nurturing

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