Are you looking at your current marketing plan and demanding, “show me the money?" Then it might be time for you to consider a different type of marketing. If you are too busy to implement a new strategy you should look into hiring an inbound marketing company.
What is Inbound Marketing?
Let’s start by explaining inbound marketing. This type of marketing focuses on creating content that your potential customers find organically. Meaning that when potential customers turn to the internet to help solve their problems, your company would show up in the search engines showing that you have the credibility and the know-how to solve their problems.
This is done by properly using keywords in content, relevant blogs and having an interactive presence in social media. Then you give them tools and resources to give further assistance. Your company is increasing brand awareness while being helpful. As an inbound marketing company, we see great success in focusing on helping potential customers, not by forcing them to pay attention to a specific company.
Photo via HubSpot
How Will You Make Money?
In order to have paying customers you have to have leads. In order to have leads you have to have visitors. Inbound marketing helps you with each stage. Once you attract them to your website or social media pages, you offer helpful content that only costs them their email.
From there, you are able to nurture the decision making process by providing more free resources via personalized emails. According to HubSpot, consumers spend 50% of their time online reading consumer content. Read this article if you need more inbound marketing stats to help persuade you into making the right decision.
Where Do You Start?
Are you ready to use inbound marketing to increase your profits? So where do you start? Hiring an inbound marketing company can be the easiest way to delegate a change in strategy. These companies are skilled in not only creating amazing content that will attract awareness to your company, but they also understand that constant monitoring is crucial to the success of such efforts.
When creating content that is always changing with the needs of the customers, it is important to hire a company that knows how to monitor the industry, keep up to date with the latest keywording strategy, be savvy with technology changes and more!
Inbound marketing is a strategy that your company can implement without an inbound marketing company - but shouldn't. If you are concerned about the extra hours, know-how and dedication implementing a new marketing strategy requires, then it would be a good idea to hire a company to help.
At Half a Bubble Out we do more than just inbound marketing, but that is the type of marketing that we love. We enjoy building websites, writing blogs, designing e-books, strategizing keywords and more! How does this benefit you?
If you hire us or any other inbound marketing company, you will have the peace of mind knowing that you have professionals working on your marketing to give your customers the best experience possible. Inbound marketing can’t help you grow money on trees, but it can help you increase your profits.
