Why Blog? Because Businesses Who Don’t Might Die (on the SERPS)

August 17, 2013 / by Travis Martin

blog or dieYou’ve seen our blogs answering the question, “why blog” and may be wondering why the push on blogging? Well…today you’re going to find out. Businesses that don’t blog will eventually die in the race for space on search engine result pages (SERPS).

Today you’re going to learn about the best techniques of blog writing and how to sustain traffic to your site with a blog.

Let’s start by answering a few basic, but good questions:

What Is A Blog?

A blog is multiple pages of content that is keyworded for your specific business industry to help drive traffic to your site from search engines, social media and other content sharing sites. This is a crucial part of your internet marketing efforts to promote your site and continue to see visitors.

The tragedy for some businesses is that they start out blogging and are unable to keep the momentum up so they fall off the map. Or in other cases, they don’t start blogging at all. Note: Why Blog? Because your competitors probably are and you want your customers to find YOU on the SERPS.

A study done by HubSpot showed that businesses that have 50+ blogs or more see a drastic spike in their traffic compared to sites that have less than 50 blogs.

Remember, consistency is a must. Start out writing one or two blogs a week.  Then if you’re able to, progress to writing one blog a day during the week to see even quicker results.

The more blogs you have the more chances your website page will show up on Google search results resulting in more traffic and leads to your site. Note: Why Blog? Because those businesses that have 50 or more get more traffic!

What Should My Blog Be About?

A blog can be about almost anything that has to do with your business or industry. The key is to stay on topic and be relevant to your target audience. If you’re writing to CEOs you need to cater your content in a way that is appealing to them. It’s ok to use bigger words and be technical if you need to in the area, but if you are writing to the average internet audience keep your content to an 8th grade reading level.

Another very important part of blogging is choosing the correct keywords. This needs to be done carefully using a keyword search engine such as the Google Keyword tool. Choosing long tail keywords may be harder to write for but will be more direct to your customer’s searches resulting in better changes of a conversion on your site.

Best Blogging Practices…

For those of you who need a better grasp on how to write a blog that is compelling and will drive traffic to your site, take a look at the video below. It’s a few minutes, but it’s jammed packed with great ideas and SEO tips for creating a blog post that rocks!

Will Your Company Live or Die?

It’s up to you. You can either take our advice and start blogging like a rock star or you can sit back and watch your competitors take up all the SERP rankings on Google for your industry.

In my opinion blogging is the best way to start ranking content on your website. Try starting out with a couple blogs and week and really try to incorporate all the tips and tricks you learned from the video above.

You will be miles ahead of those who simply just write to their audience without being strategic about what keywords they are using or who they are targeting in their content. Don’t ever underestimate the value of blogging in your internet marketing efforts. It’s always a must for successful businesses.

So why blog? To provide relevant content for your target audience, and to not kill your opportunity to rank on the search engine result pages. Start blogging today!

Related Articles:

Internet Marketing Tips: 3 Excuses Every Blogger Makes


Stop Asking: Why Blog? Commit & See Results from Blogging 

Topics: Blogging

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