Vicky Zancanella

Recent Posts

Quitting Can Play a Part in Your Strategic Marketing Process

April 13, 2015 / by Vicky Zancanella

posted in Marketing, Grow Your Business


How do you know when you need to quit what you are doing? How do you know when it isn’t working and it is time to bail, versus, when to keep pushing through the hard stuff to make it to be the BEST in the business?

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Organizations in Transition Need a Strategic Marketing Process

April 7, 2015 / by Vicky Zancanella

posted in Leadership, Marketing


Every organization goes through transitions. Whether it is planned or unplanned, it is part of “the circle of life” of a business or organization. As a leader, in the midst of transitions, you can keep your organization moving forward and stay on track to be the best you can be and move through the transition, coming out better than before!

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Get New Lead Generation Sources with Inbound Marketing

March 20, 2015 / by Vicky Zancanella

posted in Lead Generation, Inbound Marketing


The Proof is in the Charts!

As you are considering your marketing budget and looking for new sources for lead generation, have you checked out Inbound Marketing?

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ROI of Inbound Marketing and Generating New Leads Online [Stats]

March 3, 2015 / by Vicky Zancanella

posted in Inbound Marketing, Marketing, Grow Your Business


Are you looking for solid numbers and facts to help you make your decision on implementing inbound marketing into your strategy? Making business decisions can be difficult and we want you to have the most information possible to make an informed decision. If getting more qualified leads is something that interests you, then keep on reading and we’ll show you why inbound marketing might be the best decision you can make for your company.

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4 Fastest Ways to Lose Credibility and NOT Get More Customers!

February 24, 2015 / by Vicky Zancanella

posted in Lead Generation, Passion & Provision, Customer Retention

1 Comment

Losing credibility of your business, your brand, and even in your name can happen over a long period of time, but with these four ways, your brand will lose credibility fast!

Here’s how:

1. Don’t do what you say you are going to do. Promise the moon but don’t even get your customer out of the stratosphere.
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5 Must Do's to Attract New Business Leads and Fascinate Your Customers

February 16, 2015 / by Vicky Zancanella

posted in Lead Generation

1 Comment

We each are attracted or fascinated by different characteristics when it comes to people. Would you be surprised if I said we are also attracted to these characteristics in businesses?

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Tighten up your Marketing with Buyer Personas and Grow your Business

February 5, 2015 / by Vicky Zancanella

posted in Best Practices, Grow Your Business


Tired of feeling like your marketing dollars are sifting through your fingers? Are you frustrated by the shotgun approach? Ready to see your business grow?

Start with one tool that can focus your small business marketing to be more effective and leverage your resources.

Have you developed buyer personas for your business?  If not, then you should!

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Good Business Ideas to Inspire Your Customers and Market Your Products

January 28, 2015 / by Vicky Zancanella

posted in Content Marketing, Marketing


Are you tired of feeling like you’re not reaching your target audience with your small business marketing?

Are you looking for good business ideas to help you craft your content to communicate even better and reach your target audience?

If you are willing to take the time to understand the people you are marketing to and how they take in information, then there is hope for your marketing!

Put yourself into this situation and find out how using personality temperaments in your marketing can help your business attract your ideal customers.

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How to Be a Good Leader Today: Sharpen Your Vision With 3 Questions

January 20, 2015 / by Vicky Zancanella

posted in Business Development, Leadership


Leaders come in all shapes and sizes and they are NOT based on a position. But when you are in a leadership position and have the responsibilities of running a company, developing and learning how to be a good leader is essential to having a business filled with passion and provision.

Since companies will rise and fall based on the quality of leadership, you want to make sure your company thrives!

How do you be a good leader?

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6 Ways to Hone Your Skills to Inspire and Grow Your Business

January 13, 2015 / by Vicky Zancanella

posted in Business Development, employee motivation


Inspiration_Teamwork_Communication_wordsHow do leaders and companies inspire others? There are so many ways to inspire and it comes in many forms. For business leaders, who are growing a business with both passion and provision, the two groups of people that need to be inspired are:

Your employees and staff

Your customers

When you, as a leader, are able to inspire your staff and inspire your customers, you have the opportunity to grow your business and be successful.

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