So many marketers set goals of increasing website traffic, getting more visitors to your website and so on…

These are important goals when using internet marketing for your small business, especially when you implement inbound marketing strategies. This is all fine and dandy and a really great place to start if you are just getting on the web or if your website isn’t attracting visitors at all. But increasing lead conversion rates is where you will start to see a real impact on your ROI and allows you to grow your business full of passion and provision.

So, what if you have 2000 people visiting your website each month? The real question becomes, “where are the customers?” As internet marketers we work really hard to make our client’s websites as “findable” as possible as people use search engines to research products and services. Here at Half a Bubble Out, we do this for our clients through the attracting stage of inbound marketing.

The holidays are a great time for business, big and small, to give it their all when it comes to creative advertising in the form of TV commercials. Advertisers work hard all year long to create ads that will raise brand awareness and promote new products, but there is something about the holidays that bring out the best in advertising for business. The holidays bring out the importance of passion and provision, even in business. 

As we drive around this Christmas season, we enjoy the sights and sounds of the season. One family favorite is the Christmas light displays. Many towns even have a map of the "Tour of Lights" with the most popular addresses, with a route so you don’t miss any.

When planning out your business growth strategy for 2015, what do you need to focus on? There are so many factors to running a small business filled with passion and provision, it’s easy to get caught up in things that are not maximizing your business’s resources.

It’s Saturday afternoon, you have just finished your shopping for the week, put the bags away and sat down with a nice cup of tea. Next thing you know, your friend calls you and says she just heard on the radio that there’s an awesome event happening tonight only a 20 minute drive from your house. Wanna go? You think, sure, I am not doing anything tonight, why not!

One of the questions asked when marketing a small business is whether your business is B2B or if it is B2C (business to business or business to consumer). While this is a factor that affects a good marketing strategy, the real answer should be B2H: Business to Human.

You run a small business. You want to build a successful company full of passion and provision. You need branding and marketing. You need to get your name out there so people remember you. How can you make your brand stick in people’s minds so they choose your company?

The answer is simple: Frequency

A successful small business that is thriving and providing, has key characteristics. One of these characteristics is good management. Good management is not just about how to manage the business, but it is just as much about how you manage people. It is the people, afterall, who build successful businesses full of passion and provision.

When we look closely at what makes up good management, there are 5 fundamental elements that translate into a more effective business:

Have you ever felt like your sales team and marketing team were so disconnected they aren’t even in the same building, let alone working for the same company? Imagine a small business environment where the marketing team and the sales team are not just in the same stadium, wearing the same uniform, but like a track and field 4x100 relay team, they are also running in the same lane and can perform a smooth hand-off of the baton! The baton must not be dropped and the smoothness of the hand-off can make or break your team reaching company goals.

What if by investing in building a business with passion and provision, you would be able to meet your business goals faster and with more accuracy? What if you could be more competitive in the marketplace and increase your profits? You would be able to provide financial security and fuel your plans for the future of your successful small business.