Get the Best Bait to Attract New Customers With Inbound Marketing

January 6, 2015 / by Jessica Miley

Business_man_fishing_for_money_with_inbound_marketingWouldn’t it be nice if there was a type of marketing that would give you the competitive edge that you need to take your successful small business full of passion and provision to the next level? Normally competitive edge requires having more money budgeted towards marketing. What if I told you that this type of marketing will allow you to compete with the big guys in your industry? Before we get ahead of ourselves let’s start with the basics of this special type of marketing.

What is Inbound Marketing?

Inbound Marketing focuses on creating content that will help your future customer. This is done by answering their questions or solving their problems which is typically done by selling them your product or service. Here is the Inbound Methodology that helps bring an understanding of the process of attracting, converting, closing, and delighting your potential customers.

Inbound_MethodologyPracticing Inbound Marketing is like fishing, you have to be patient while waiting for the customer to come to you. But to be the best fisherman you have to have quality bait and know the secret fishing holes. What is the best bait for Inbound Marketing?


One of the best ways to attract customers to your business is by having a blog on your website. Writing an educational blog while showing your brand’s personality will attract strangers to your website. Eventually those visitors become customers, then if you delight them they will be promoters. Sounds easy doesn’t it? Blogging with a strategy and purpose is a step that your successful small business should take to bring your business to the top. Blogging in the bait that your potential customers will love. But how do blogs in Inbound Marketing work?


Search engines crawl every web page to decide whether or not it should land on the S.E.R.P. (search engine results page) that we see when we search for something in Google, Bing or Yahoo. Keywords are found by conducting research within your industry while understanding what your potential customers search for. Keywords are used in your website, blogs, and more. To be the best successful small business in your industry you need to understand and use keywords starting today. Once you use keywords and start blogging properly, you can begin to use social media to connect with your customers.

Social Media

Another way to attract people to your business is through connecting on social media. By sharing fun facts about your company, your blogs about your product or service, or posts from other industry leaders, you show that you care about giving your social media followers the education they need to make a decision. With the growth of internet use, we can see an exponential growth in social media usage. According to Digital Information World, 71% of consumers are more likely to make a purchase that is based on social media referrals. Also 78% of users say that companies’ social media involvement impacts their purchases. Your business should be tapping into this resource by promoting your business through social media today!

Use these tips to help attract strangers to your successful small business through Inbound Marketing today! Having a hard time deciding how to start? Contact us at Half a Bubble Out. We are a marketing, advertising and consulting agency that loves Inbound Marketing and we want to help your business tell your story.

Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through Inbound Marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.  

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Topics: Keywords, Inbound Marketing, Blogging

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