Every day while running a business, you make decisions - small decisions that move projects along, answer general questions, point your team in the right direction - all part of the day to day operations of your company.
But then there are the big decisions, like whether you should create and hire an in-house content marketing team (even one person) or outsource content marketing services to an agency. This is no small decision, even though outsourcing is a strategy used in other areas of running your business.
It is common practice already to outsource your development team, accounting team, customer service, and many other facets of business. Doing so saves overhead, commitment, recruiting time, training time, and expenses of full-time staff, while allowing you to tap into experts without all the associated expenses.” Ilya Pozion, Forbes Magazine
So what is the value of outsourcing marketing services? Well, there are probably a few more than you first thought. Check out these 6 benefits your company could reap from hiring an agency to help with your content marketing strategy:
Stick to what you’re good at. If you are a master electrical engineer odds are that you are not a master marketer. There are those savants out there that can naturally do everything well, but we all only have 24 hours in a day. Focus on what you do well and work with expert content marketers, leveraging their strengths to create a solid business marketing strategy.
Outsourcing can be less expensive than hiring a pro to be on staff. When you calculate salaries, personnel taxes, benefits, PTO, training expenses, etc. compared with the cost of outsourcing marketing services, you may find that for your business one is much more cost effective than the other.
Hiring new staff is one of the most important tasks you can undertake. Finding the right personnel can make or break your business, whether that is hiring a new staff member or hiring a vendor to do the job for you.
When you outsource marketing, you have the advantage of getting a ready-made team of marketing experts who can hit the ground running. According to the Mellon Learning Curve Research Study, “On average, the time for new hires to achieve full productivity ranged from eight weeks for clerical jobs to 20 weeks for professionals to more than 26 weeks for executives.”
When you hire a new employee, you may spend an average of 8 weeks to 26 weeks to get them up to speed, and it may be up to 2 years before they really feel part of your company culture. You need to decide if you have the time to invest in an employee or if a portion of that time would be better spent hiring a vendor who can start by being productive on day one.
When you are a startup or a small business with limited resources, it's best to focus your energy on the things that are growing your business and partner with experts in those areas. Leverage their marketing experience and wisdom, and you will get more than your money’s worth!
Understand your company, its capabilities, and resources. When you reach your limit, having a vendor who lives and breathes content marketing is an asset that is ready to work for you, instead of waiting to build and create those skills and assets internally. Depending on your short term and long term goals, hiring content marketing services can help you produce those assets quickly as well as train your employees on how to play their part in your business’ content marketing strategy.
This is where outsourcing can make all the difference. There are times…many times…that because you are the expert in your field, you forget that your prospective customers are not. Sometimes you communicate from a perspective and use jargon that they don’t understand.
Hiring a content marketing agency, (whose sole mission is to craft the messaging of your brand to tell the story of who you are and what you have to offer) can allow your words to be translated into a language and a perspective that resonates with your future customers. This is where the art of content marketing shines. This is where hiring an agency with content marketing services can only add to your expertise and make you look like a rock star. This is their craft…working their word magic on the content you have to share.
When you find an agency who not only understands how to market your company but also has the ability to see your company from a healthy “outside” perspective, outsourcing can build a partnership that not only saves you time and money, but also provides expertise and experience as well as the outside perspective on how you can better tell your company’s story. When you find a marketing agency that is a good fit for your company's needs, the content marketing services they provide will help your business grow!
At Half a Bubble Out we know there is no better expert on your business than you. We understand you know your customers, you know their needs, pains, and the solutions you provide for them. We understand that you know your industry. As content marketers, we partner with you, the best resource available, to craft, tell, and live out your story.
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through Inbound Marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.