Katniss Everdeen is the skilled archer and heroine of The Hunger Games. She practiced and perfected her craft, not for want of a hobby, but out of the need for survival. It provided for herself in the Arena, and for her family in District 12 - without the food it brought, her family would have perished.
So, in the midst of surviving in the world of small business, you are asking, Why Blog?
Although it may seem a bit dramatic, as a business person in the current climate, your blog is your bow and arrow. It will bring the sustenance your business needs to survive.
You need to practice daily. You need to write and answer questions like your life depends on it, because it does!
Don’t worry about missing the target, keep shooting. Hone your craft, smith your words and make your headlines sharper and smoother so they pierce the top of the page ranking.
As you get more comfortable with your weapon, it will become a part of you. It will be second nature and with it, you will be able to take on the obstacles that come your way. You will win the favor of your district and the loyalty of your customers.
Just to get you in the spirit, if you haven't seen it, here is the trailer for the upcoming release of The Hunger Games: Catching Fire
“Winning means fame and fortune. Losing means certain death. The Hunger Games have begun…”
If you want to start a revolution and change the future course of the Districts and overthrow the Capitol’s rule of Panem, then do one thing- Blog and Blog every day!
Blog if you want your brand to be Catching Fire! All Hunger Games references aside, are you looking for breakthrough in your business? Are you looking to increase traffic to your website? Are you looking to increase your leads and increase lead conversion? Want more customers?
As an internet marketing agency, turned inbound marketing, our answer time and time again is: BLOG! This is not a noun, but a verb-an action word. If you want to take an action, put your time and resources into doing something; blog.
Blog to increase your keyword ranking.
Blog to push your website up to page one.
Blog to increase visitors to your website by more than 2.5x in 12 months.
Blog to have your phone start ringing with inquiries.
Blog to bring in more leads to your sales staff.
Blog to close more customers.
Blog to increase your business profit.
Bottom line: Blog for your Tribute (business) to stay alive.
What to blog about?
Blog about what you do and how you do it.
Blog to answer the common questions people have about your industry.
Blog about current topics.
Blog to start a discussion and get feedback.
Blog to show the search engines you know what you’re talking about.
Blog to show your customers and peers that you are an expert in your field.
Bottom line: Blog to show the Districts (your readers) and the Capitol (search engines), you are a Victor.
How to have your blog hit the mark?
Blog with relevant keywords.
Blog 2-3 times a week, if not daily.
Blog to share your brand personality.
Blog to share your expertise.
Blog to increase interactions with your peers.
Blog to build relationship with your potential leads as well as current customers.
Blog if you want to win, if you want to succeed in your quest to have a profitable business that brings provision to you and your employees and fulfills the needs of your customers.
Bottom line: Blog so the odds may be ever in your favor~(increase your website traffic)
Stop asking Why Blog and DO IT!
Ladies and gentlemen, let the Two Thousand Thirteen Hunger-for-Blogs Games begin!