--- title: "Internet Marketing Tips: Seeing Through the Eyes of Google Glass" description: What is Google Glass and what is the future of the technology? image: https://blog.halfabubbleout.com/hs-fs/file-44988591-jpg/blog-images/200144937-001-eye-close-up-resized-600.jpg --- [![half-a-bubble-out-logo](https://blog.halfabubbleout.com/hubfs/half-a-bubble-out-logo.svg "half-a-bubble-out-logo")](https://www.halfabubbleout.com) [![Get Started Today](https://no-cache.hubspot.com/cta/default/215313/ae79ea0c-5eec-45db-865d-7b327f29f7d9.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/ae79ea0c-5eec-45db-865d-7b327f29f7d9) # [Internet Marketing Tips: Seeing Through the Eyes of Google Glass](https://blog.halfabubbleout.com/blog/bid/286592/Internet-Marketing-Tips-Seeing-Through-the-Eyes-of-Google-Glass) May 21, 2013 / by [Paige Gilbert](https://blog.halfabubbleout.com/blog/author/paige-gilbert) - [Tweet](https://twitter.com/share) ![eye close up](https://blog.halfabubbleout.com/hs-fs/file-44988591-jpg/blog-images/200144937-001-eye-close-up-resized-600.jpg?width=213&height=271&name=200144937-001-eye-close-up-resized-600.jpg)Just over a year ago the world was introduced to Google Glass, an [augmented reality](http://mashable.com/category/augmented-reality/) pair of glasses that seemed to be something only possible in science fiction. I remember watching the following video and getting a funny feeling deep down inside. I probably brushed it off as bad Chinese food at the time, but now I know that it was the strange feeling of what was once only possibility becoming reality.   Google Glass opens the door into a whole new world. So let’s take a few minutes to understand what Google Glass is and where it’s going. The launch on April 4, 2012 included this video demonstrating the possibilities of Google Glass:       ## What is Google Glass?   We now know the video above illustrated more of what Google Glass could become and not what it is starting out as. **Google started Project Glass to build a type of technology that helps people explore and share their world.** It’s all about sharing your point of view and experiencing other’s point of view – literally. Basically, Google glass is a pair of glasses with a camera, display, touchpad, battery and microphone built into the spectacle frames. The glasses put a display in your field of vision so you can take video footage, pictures, search the internet, get directions, and translate on the go.   ## But, what does Google Glass actually do?   [Time Tech](http://techland.time.com/2013/05/20/google-glass-and-augmented-reality-empowering-our-digital-sixth-sense/) refers to Google Glass as **a digital sixth sense that will eventually allow us access to all types of information in the form of enhanced content**. By using voice commands you’ll be able to search for information about whatever you see in front of you, as well as snap photos or shoot video by command. The frames have the ability to take the recent information from your smart phone and show it to you on a virtual display in front of you. The glasses can also take phone calls and send texts. It’s hard to believe this is actually a real product, but it is and the sky’s the limit for Google.   ## Is Google Glass for the Masses?   Sarah Rotman Epps, a Senior Analyst at Forrester Research told [CNN in an interview](http://www.cnn.com/2013/05/20/tech/mobile/google-glass-world/) “this is not a mass market device” and referred to its current state as being more of a prototype for developers, with Google intending to release it to the general public eventually, but right now it’s a device for excited early adopters. **The interview goes on to talk about how the glasses are just doing old things in new ways**.   It may be awhile until Google’s dream of wearable technology is adopted by the masses, but in the meantime it is being tried out by Google Glass Explorers – beta testers and winners of the If I Had Glass contest – for a $1,500 price tag. **Rumor has it the consumer version could arrive sometime in 2014**, but even then probably only to those who can afford a $1,500 wearable device. It’s good for app developers though, who can begin developing software and experiences now to incorporate into later models.     ## What are the challenges of Google Glass?   Google Glass may be a real product, and no doubt one that will continue to evolve, but it could take quite some time for it to cause mass adoption. **There have already been concerns about privacy, and rightfully so**. If you’re walking around with a camera on your head, people are going to be nervous. It was just recently revealed at the Google I/O developer conference – where nerds abounded trying out the new Google Glass – that a photo could be snapped with a wink. **Snapping a photo with your eyelid that could then be told to post to the internet may not sit well with people**. Somehow, Google will have to find ways to put the public at ease about potential invasion of their privacy.   Google Glass isn’t the most attractive accessory you’ll be wearing either. In fact, it’s actually kind of [geeky looking](https://www.google.com/search?q=google+glass+images&rlz=1C1SKPH_enUS380US380&aq=f&oq=google+glass+images&aqs=chrome.0.59j57l2j60j61j65.2818j0&sourceid=chrome&ie=UTF-8). But Google knows this and has emphasized it’s just a prototype, so you can be confident Google Glass won’t be something you’ll be embarrassed to wear. And you’ll only wear it if you know how to use it. Google Glass operates differently than a smart phone, so it will take some training to figure out. If you aren’t someone who likes to read instructions and value the user friendly, this could pose a problem.   ## Should We Be Afraid of Google Glass?   I have to admit, when I first learned about Google Glass is just plain freaked me out. It just seems so futuristic. Not to mention the thought of people taking my picture or recording me without me knowing has creeper status too. But change can be scary and this could be Google’s greatest challenge. We’ll see what happens. In the meantime, watch this video and get a jumpstart adjusting to the change by getting a sense of how Google Glass feels.     I hope you enjoyed today’s internet marketing tip introducing you to Google Glass. Leave us a comment and let us know, would you use Google Glass? Why or why not? Topics: [Internet marketing](https://blog.halfabubbleout.com/blog/topic/internet-marketing), [News](https://blog.halfabubbleout.com/blog/topic/news) ### Subscribe for Weekly FREE Business Strategies and Resources [![New call-to-action](https://no-cache.hubspot.com/cta/default/215313/bbb29c6d-05bd-4754-b460-5715edf0ba4b.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/bbb29c6d-05bd-4754-b460-5715edf0ba4b) [![Resiliency Quiz](https://no-cache.hubspot.com/cta/default/215313/d2402a14-057e-402d-9226-5ebb3ffb0cf0.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/d2402a14-057e-402d-9226-5ebb3ffb0cf0) ### Latest Posts ### Posts by Topic - [Ask Method (1)](https://blog.halfabubbleout.com/blog/topic/ask-method) - [Best Practices (10)](https://blog.halfabubbleout.com/blog/topic/best-practices) - [Blogging (65)](https://blog.halfabubbleout.com/blog/topic/blogging) - [Business Development (75)](https://blog.halfabubbleout.com/blog/topic/business-development) - [Calls-to-Action (5)](https://blog.halfabubbleout.com/blog/topic/calls-to-action) - [Client Spotlight (5)](https://blog.halfabubbleout.com/blog/topic/client-spotlight) - [Content Marketing (69)](https://blog.halfabubbleout.com/blog/topic/content-marketing) - [Culture (12)](https://blog.halfabubbleout.com/blog/topic/culture) - [Customer Retention (7)](https://blog.halfabubbleout.com/blog/topic/customer-retention) - [Digital Marketing (10)](https://blog.halfabubbleout.com/blog/topic/digital-marketing) - [email marketing (41)](https://blog.halfabubbleout.com/blog/topic/email-marketing) - [employee engagement (7)](https://blog.halfabubbleout.com/blog/topic/employee-engagement) - [employee happiness (14)](https://blog.halfabubbleout.com/blog/topic/employee-happiness) - [employee motivation (8)](https://blog.halfabubbleout.com/blog/topic/employee-motivation) - [Employees (2)](https://blog.halfabubbleout.com/blog/topic/employees) - [Grow Your Business (38)](https://blog.halfabubbleout.com/blog/topic/grow-your-business) - [Guest Blogs (6)](https://blog.halfabubbleout.com/blog/topic/guest-blogs) - [HaBO News (8)](https://blog.halfabubbleout.com/blog/topic/habo-news) - [Holistic Strategy (1)](https://blog.halfabubbleout.com/blog/topic/holistic-strategy) - [Inbound Marketing (102)](https://blog.halfabubbleout.com/blog/topic/inbound-marketing) - [Internet marketing (157)](https://blog.halfabubbleout.com/blog/topic/internet-marketing) - [Keywords (25)](https://blog.halfabubbleout.com/blog/topic/keywords) - [Landing Pages (25)](https://blog.halfabubbleout.com/blog/topic/landing-pages) - [Lead Conversion (46)](https://blog.halfabubbleout.com/blog/topic/lead-conversion) - [Lead Generation (78)](https://blog.halfabubbleout.com/blog/topic/lead-generation) - [Lead Nurturing (19)](https://blog.halfabubbleout.com/blog/topic/lead-nurturing) - [Leadership (13)](https://blog.halfabubbleout.com/blog/topic/leadership) - [Link Building (17)](https://blog.halfabubbleout.com/blog/topic/link-building) - [Management (2)](https://blog.halfabubbleout.com/blog/topic/management) - [Marketing (48)](https://blog.halfabubbleout.com/blog/topic/marketing) - [Mobile Marketing (2)](https://blog.halfabubbleout.com/blog/topic/mobile-marketing) - [News (60)](https://blog.halfabubbleout.com/blog/topic/news) - [Non-Profts (1)](https://blog.halfabubbleout.com/blog/topic/non-profts) - [Online Public Relations (11)](https://blog.halfabubbleout.com/blog/topic/online-public-relations) - [Online Video (6)](https://blog.halfabubbleout.com/blog/topic/online-video) - [Our Thought Bubbles (38)](https://blog.halfabubbleout.com/blog/topic/our-thought-bubbles) - [Paid Advertising (2)](https://blog.halfabubbleout.com/blog/topic/paid-advertising) - [Passion & Provision (29)](https://blog.halfabubbleout.com/blog/topic/passion-provision) - [Personal Reflections (1)](https://blog.halfabubbleout.com/blog/topic/reflections) - [Promotion (4)](https://blog.halfabubbleout.com/blog/topic/promotion) - [Sales (7)](https://blog.halfabubbleout.com/blog/topic/sales) - [SEO (85)](https://blog.halfabubbleout.com/blog/topic/seo) - [small business (104)](https://blog.halfabubbleout.com/blog/topic/small-business) - [Social Media (111)](https://blog.halfabubbleout.com/blog/topic/social-media) - [The Leadership Contrarian Newsletter (28)](https://blog.halfabubbleout.com/blog/topic/the-leadership-contrarian-newsletter) - [Traditional Marketing (19)](https://blog.halfabubbleout.com/blog/topic/traditional-marketing) - [video marketing (3)](https://blog.halfabubbleout.com/blog/topic/video-marketing) - [Website Development (70)](https://blog.halfabubbleout.com/blog/topic/website-development) - [Website Traffic (6)](https://blog.halfabubbleout.com/blog/topic/website-traffic) [More Blog Topics](https://blog.halfabubbleout.com/blog/bid/286592/Internet-Marketing-Tips-Seeing-Through-the-Eyes-of-Google-Glass#) ### Posts by Month - [July 2026 (1)](https://blog.halfabubbleout.com/blog/archive/2026/07) - [June 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/06) - [May 2026 (5)](https://blog.halfabubbleout.com/blog/archive/2026/05) - [April 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/04) - [March 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/03) - [February 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/02) - [January 2026 (5)](https://blog.halfabubbleout.com/blog/archive/2026/01) - [December 2025 (1)](https://blog.halfabubbleout.com/blog/archive/2025/12) - [April 2023 (1)](https://blog.halfabubbleout.com/blog/archive/2023/04) - [March 2023 (2)](https://blog.halfabubbleout.com/blog/archive/2023/03) - [December 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/12) - [September 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/09) - [March 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/03) - [February 2022 (2)](https://blog.halfabubbleout.com/blog/archive/2022/02) - [January 2022 (4)](https://blog.halfabubbleout.com/blog/archive/2022/01) - [September 2020 (1)](https://blog.halfabubbleout.com/blog/archive/2020/09) - [October 2019 (1)](https://blog.halfabubbleout.com/blog/archive/2019/10) - [January 2018 (2)](https://blog.halfabubbleout.com/blog/archive/2018/01) - [December 2017 (1)](https://blog.halfabubbleout.com/blog/archive/2017/12) - [August 2017 (2)](https://blog.halfabubbleout.com/blog/archive/2017/08) - [May 2017 (1)](https://blog.halfabubbleout.com/blog/archive/2017/05) - [December 2016 (1)](https://blog.halfabubbleout.com/blog/archive/2016/12) - [October 2016 (2)](https://blog.halfabubbleout.com/blog/archive/2016/10) - [July 2016 (1)](https://blog.halfabubbleout.com/blog/archive/2016/07) - [April 2016 (2)](https://blog.halfabubbleout.com/blog/archive/2016/04) - [March 2016 (3)](https://blog.halfabubbleout.com/blog/archive/2016/03) - [February 2016 (7)](https://blog.halfabubbleout.com/blog/archive/2016/02) - [January 2016 (10)](https://blog.halfabubbleout.com/blog/archive/2016/01) - [December 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/12) - [November 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/11) - [October 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/10) - [September 2015 (15)](https://blog.halfabubbleout.com/blog/archive/2015/09) - [August 2015 (20)](https://blog.halfabubbleout.com/blog/archive/2015/08) - [July 2015 (23)](https://blog.halfabubbleout.com/blog/archive/2015/07) - [June 2015 (19)](https://blog.halfabubbleout.com/blog/archive/2015/06) - [May 2015 (17)](https://blog.halfabubbleout.com/blog/archive/2015/05) - [April 2015 (20)](https://blog.halfabubbleout.com/blog/archive/2015/04) - [March 2015 (15)](https://blog.halfabubbleout.com/blog/archive/2015/03) - [February 2015 (16)](https://blog.halfabubbleout.com/blog/archive/2015/02) - [January 2015 (23)](https://blog.halfabubbleout.com/blog/archive/2015/01) - [December 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/12) - [November 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/11) - [October 2014 (21)](https://blog.halfabubbleout.com/blog/archive/2014/10) - [September 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/09) - [August 2014 (20)](https://blog.halfabubbleout.com/blog/archive/2014/08) - [July 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/07) - [June 2014 (25)](https://blog.halfabubbleout.com/blog/archive/2014/06) - [May 2014 (26)](https://blog.halfabubbleout.com/blog/archive/2014/05) - [April 2014 (24)](https://blog.halfabubbleout.com/blog/archive/2014/04) - [March 2014 (21)](https://blog.halfabubbleout.com/blog/archive/2014/03) - [February 2014 (20)](https://blog.halfabubbleout.com/blog/archive/2014/02) - [January 2014 (25)](https://blog.halfabubbleout.com/blog/archive/2014/01) - [December 2013 (25)](https://blog.halfabubbleout.com/blog/archive/2013/12) - [November 2013 (28)](https://blog.halfabubbleout.com/blog/archive/2013/11) - [October 2013 (27)](https://blog.halfabubbleout.com/blog/archive/2013/10) - [September 2013 (27)](https://blog.halfabubbleout.com/blog/archive/2013/09) - [August 2013 (21)](https://blog.halfabubbleout.com/blog/archive/2013/08) - [July 2013 (23)](https://blog.halfabubbleout.com/blog/archive/2013/07) - [June 2013 (24)](https://blog.halfabubbleout.com/blog/archive/2013/06) - [May 2013 (31)](https://blog.halfabubbleout.com/blog/archive/2013/05) - [April 2013 (19)](https://blog.halfabubbleout.com/blog/archive/2013/04) - [March 2013 (9)](https://blog.halfabubbleout.com/blog/archive/2013/03) - [February 2013 (8)](https://blog.halfabubbleout.com/blog/archive/2013/02) - [January 2013 (2)](https://blog.halfabubbleout.com/blog/archive/2013/01) - [September 2012 (2)](https://blog.halfabubbleout.com/blog/archive/2012/09) - [August 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/08) - [July 2012 (2)](https://blog.halfabubbleout.com/blog/archive/2012/07) - [May 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/05) - [April 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/04) - [February 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/02) - [October 2011 (1)](https://blog.halfabubbleout.com/blog/archive/2011/10) - [August 2011 (1)](https://blog.halfabubbleout.com/blog/archive/2011/08) - [July 2011 (3)](https://blog.halfabubbleout.com/blog/archive/2011/07) - [March 2011 (2)](https://blog.halfabubbleout.com/blog/archive/2011/03) - [December 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/12) - [September 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/09) - [May 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/05) - [February 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/02) - [January 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/01) - [August 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/08) - [April 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/04) - [March 2009 (2)](https://blog.halfabubbleout.com/blog/archive/2009/03) - [February 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/02) - [January 2009 (6)](https://blog.halfabubbleout.com/blog/archive/2009/01) - [November 2008 (1)](https://blog.halfabubbleout.com/blog/archive/2008/11) - [August 2008 (3)](https://blog.halfabubbleout.com/blog/archive/2008/08) - [July 2008 (2)](https://blog.halfabubbleout.com/blog/archive/2008/07) [Older Blog Posts](https://blog.halfabubbleout.com/blog/bid/286592/Internet-Marketing-Tips-Seeing-Through-the-Eyes-of-Google-Glass#) ![HaBO Logo W Tag Knockout](https://blog.halfabubbleout.com/hubfs/HaBO%20Logo%202022/HaBO%20Logo%20W%20Tag%20Knockout.svg)   SEARCH THIS SITE - There are no suggestions because the search field is empty. [About](https://www.halfabubbleout.com/about-us) [Our Book](https://www.fulfilledthebook.com) [Marketing Services](https://www.halfabubbleout.com/our-services) [Consulting](https://www.halfabubbleout.com/our-services) [The Leadership Contrarian Newsletter](https://info.halfabubbleout.com/leadership-contrarian-newsletter) [Blog](https://blog.halfabubbleout.com/blog) [Podcast](https://www.habovillage.com/podcast/habovillage) [Team](https://www.halfabubbleout.com/team) [Careers](https://www.halfabubbleout.com/team) [![facebook](https://blog.halfabubbleout.com/hs-fs/hubfs/facebook.png?width=47&name=facebook.png)](https://blog.halfabubbleout.com/blog/bid/286592/Internet-Marketing-Tips-Seeing-Through-the-Eyes-of-Google-Glass#) [![x.com](https://blog.halfabubbleout.com/hs-fs/hubfs/new%20social%20media%20icons/x-com.png?width=47&name=x-com.png)](https://blog.halfabubbleout.com/blog/bid/286592/Internet-Marketing-Tips-Seeing-Through-the-Eyes-of-Google-Glass#) [![linked-in](https://blog.halfabubbleout.com/hs-fs/hubfs/linked-in.png?width=47&name=linked-in.png)](https://blog.halfabubbleout.com/blog/bid/286592/Internet-Marketing-Tips-Seeing-Through-the-Eyes-of-Google-Glass#) [![instagram](https://blog.halfabubbleout.com/hs-fs/hubfs/new%20social%20media%20icons/instagram.png?width=47&name=instagram.png)](https://blog.halfabubbleout.com/blog/bid/286592/Internet-Marketing-Tips-Seeing-Through-the-Eyes-of-Google-Glass#) [![youtube](https://blog.halfabubbleout.com/hs-fs/hubfs/youtube.png?width=47&name=youtube.png)](https://blog.halfabubbleout.com/blog/bid/286592/Internet-Marketing-Tips-Seeing-Through-the-Eyes-of-Google-Glass#) #### [Contact Us](https://www.halfabubbleout.com/contact) [Accessibility Information](https://www.halfabubbleout.com/accessibility-information) Half a Bubble Out Marketing, Advertising and Consulting 680 Rio Lindo Avenue, Suite 40 Chico, CA 95926 (530) 345-8295 [info@halfabubbleout.com](mailto:info@halfabubbleout.com) [Terms & Conditions](https://www.halfabubbleout.com/terms-and-conditions) | [Privacy Policy](https://www.halfabubbleout.com/privacy-policy) | [Earnings Disclaimer](https://www.halfabubbleout.com/earnings-disclaimer) ©Copyright 2026 Half a Bubble Out ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Paige Gilbert", "url" : "https://blog.halfabubbleout.com/blog/author/paige-gilbert" }, "datePublished" : "2013-05-21T15:00:00.000Z", "headline" : "Internet Marketing Tips: Seeing Through the Eyes of Google Glass", "image" : [ "https://blog.halfabubbleout.com/hs-fs/file-44988591-jpg/blog-images/200144937-001-eye-close-up-resized-600.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.halfabubbleout.com/blog/bid/286592/Internet-Marketing-Tips-Seeing-Through-the-Eyes-of-Google-Glass", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.halfabubbleout.com/hubfs/HaBO%20Logo%20W%20Tag%20RGB.png" }, "name" : "Half a Bubble Out" } } ```