In case you forgot amidst the barrage of marketing that comes our way in May, Sunday is Mother’s Day. It’s the perfect opportunity to show Mom just how much she means to you; to apologize for all those times you gave her grief; and to maybe even tell her that you actually paid attention to what she taught you. There are some infamous Mom-isms that we’ve all heard, and believe it or not, they translate into internet marketing tips for your social media strategy.
A little birdie told me
Tweet. Tweet. Yep. Your company should be on Twitter. It can be as simple as automating your blogs to Tweet when you post them, or carving out 10 minutes a day to find others to follow or thinking up creative ways to gain followers.
Call me when you get there
Okay, maybe now it’s more like checking into Foursquare so Mom knows where you are at all times, but either way, encouraging customers to do the same can help get your business noticed when others leave tips and recommendations about their experience.
If you can’t say something nice, then don’t say anything at all
When you’re commenting on businesses’ social media posts, as well as posting on your own behalf, be nice! If you had a good customer service experience, let them know. Or if a brand you like did something noteworthy give them a shout out. Negativity will get you nothing but a bad rap.
Money doesn’t grow on trees
Which is a great reason to use social media as part of your internet marketing strategy because it’s free! Unless you decide to set up some Facebook ads or use some special kind of social media software, it won’t cost you a dime, just some of your time and it will be worth the effort!
Clean up after yourself
If you receive a complaint from customers on any of your social media platforms, respond to them in a timely manner and clean up the mess that was made, even if you aren’t at fault. It’s much better to practice good customer service, especially on social media, because when you don’t, everyone and their Facebook friends, Twitter followers, LinkedIn connections, and Google Plus-ers will find out about it.
STAT: 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour (Source: American Express).
Don’t stay up too late
Ask any avid Pinterest user and they’ll tell you they’ve done this on more than one occasion scanning the plethora of pins available. What does this mean for your business? Even though Pinterest is still a newbie in the world of internet marketing, you should be on Pinterest because that’s where people are spending time! Check out these stats behind Pinterest users.
Don’t sit too close to the television or you’ll ruin your eyes
Instead of making an expensive TV commercial, go set up a YouTube channel for your business. Google is starting to pay a lot of attention to video content, even ranking pages with video higher in the SERPs. So create some simple 2 minute videos with your phone that are relevant to your business and upload them. You’ll be making Mom and Google happy!
If everyone else was jumping off a cliff, would you do it too?
Well no of course not, but in the world of social media everyone is getting on board with Google + which means you better learn it too.
STAT: There are 625,000 new users on Google + every day. (Source: AllTwitter)
If Google+ is attracting that many new users, then you want your business to be in front of them as much as possible. Not sure where to start with Google Plus? Get started here.
Some day you will thank me for this
And that some day is here! Who knew that all of those Mom-isms would come in handy when using social media for your business?
If social media isn’t part of your internet marketing strategy, it’s time to get started. But before you do, remember to wish Mom a Happy Mother’s Day by posting on her Facebook wall sending her a Tweet #happymothersday, and even better in this case: showing up in person and giving her a good old-fashion hug.