Take a look at your small business. Are you wanting to not only grow your business but also be the best in your industry? Then it's time to evaluate your marketing strategy and the budget that you have in place for it. We all want that easy fix for any problem that we have but with marketing or even growing your business, this will take time.

When I say “ice cream” what three brands come to mind? You’re walking down the frozen section aisle of the grocery store. Ice cream is on the list. Which brand do you buy? You might think that you’ll buy whatever is on sale. Or whatever you have a coupon for. Or whatever your favorite brand is. I almost always buy Breyers, even if it’s not on sale. It’s just the one I like – or is it? Lately, I’ve been seriously considering Ben & Jerry’s. Why? Because I want to try The Tonight Dough™ “caramel & chocolate ice creams with chocolate cookie swirls & gobs of chocolate chip cookie dough & peanut butter cookie dough.” I know! It sounds like mouth-watering madness! Go ahead. Wipe the drool from your mouth and stop teasing your taste buds.

When it comes to marketing, a lot of business owners don’t see the need to invest a lot of money. Sometimes figuring out the best marketing channels is confusing and intimidating, so it’s easier to just invest in a small marketing piece here and there, or not do any marketing at all. What every business owner needs to know, however, is how to become a company that is top of mind when people are in need of your services. How do you do this? The basic idea is to have frequency in your marketing.

What if we told you that there is a proven frequency formula that can help your small business be top of mind when someone is seeking a product or service that you offer? This information we are about to give to you is hands down some of the most important and useful information that many businesses just don’t get. However, if it’s implemented in accordance to the proven frequency formula we will soon be sharing with you, we guarantee you will start to see a change in your business's success.

Growing up we were taught that quitting is worse than failing. We were taught to try, try again until we succeeded or we couldn’t try any more. Now fast forward to the present, you are now facing the same dilemma you did back when the playground was your stomping ground. Should you quit your marketing strategy or should you keep going? I am going to tell you a story about a client that we have that has been in the same situation as you are. 

As a business owner, we are sure you are aware that the internet world is constantly changing. Even more important for you to know, it’s changing and you need to keep up if you want to remain a successful small business. Constant updates by Google and changes in algorithms should be keeping you on your toes, however, we know it’s difficult to keep up.

Are you spending money on marketing your small business and wondering where it’s going? If it currently feels like you’re throwing your money out the window while driving down the highway at 70 miles an hour; or watching the coins slowly slip through your fingers like grains of sand on the beautiful beach you wish you were spending your hard earned dollars on vacation, then you need to examine your small business marketing strategy.

How do you know when you need to quit what you are doing? How do you know when it isn’t working and it is time to bail, versus, when to keep pushing through the hard stuff to make it to be the BEST in the business?

Today we are going to highlight one of our clients and talk about how sometimes sticking to a unique marketing campaign can really pay off. LivinginChico.com has been a client of ours for over 5 years now. It's an apartment searching website that helps people find the best apartments in Chico, California.

Let’s take a quick look at your small business. You have your employees, your product or service that you sell, your office, and your warehouse. With so many moving pieces and parts, it is inevitable that at some point in time your business will have a crisis or a point of transition, maybe even similar to the two examples below.