What is the vision for your online marketing strategy? Do you even have one for your business? Or do you just know that you should have one if you want to reach your target audience online? One key component of an online marketing strategy is search engine optimization (SEO). If you’re thinking that it sounds expensive, hold that thought. You have affordable SEO opportunities to help your business get found online, but you must also have the right expectations.

Search Engine Optimization is basically posturing your brand online so that your business is in front of the people who are already looking for the solutions you have to offer. Its sole purpose is to give your business the best chance to be found by potential customers online.

The success of your company is something that you constantly think about. So you are looking into hiring an online marketing consulting agency. But how do you decide which agency is a right fit for your company?

In the agency world, there is so much competition to try to get your business. Which means that there will be agencies that will try to do or say anything to persuade you into choosing them. Let’s look at a handful of questions you need to ask.

Social media is an important part of your marketing strategy. With so many different social media opinions and tips that are thrown at you every day, here are 7 quick tips from us, a social media marketing company, that are easy to understand and can be implemented in your business.

As a successful and busy business owner, you likely don’t have a lot of time to waste on reading random articles. You also don’t want to waste time on initiatives and marketing methods that don’t work. If you’re the type of person who wants to have actionable items that can really help grow your business, things that you can start today, read on. When it comes to your small business digital marketing, you want to get the most out of it and get on it quickly. Here is some helpful information to guide you in doing just that.

You’ve been putting a lot of time and energy into implementing your online SEO strategy. You’ve redesigned your website, done your keyword research, wrote really helpful eBooks, brainstormed some killer blog topics, and created social media pages. You’ve cast your net out into the open online sea and now you have some bites. You’re so excited to get some interest that you failed to plan what you were going to do with the SEO leads once you captured them. If you want to keep reeling in the leads, there are 3 things you absolutely should not do.

Congratulations! You hired an employee to monitor and manage your social media accounts. These platforms are awesome ways for potential customers to engage with your business and brand. But with great power comes great responsibility. Your new employee needs to have social media training. Here’s why.

By: Matt Yuen

What is Half a Bubble Out? That is how many respond when I say where I interned. What do they do? What do you do? The real question is, as a young marketing and media arts student, what unique opportunities have I not had? 

Did someone tell you that you need to hire a local SEO services company? Or maybe you’ve read something telling you that SEO is crucial for your business? SEO is definitely an important part of your online marketing strategy, but if implemented correctly, it also helps get more local customers walking into your business.

Hot or cold. Bitter or sweet. Day or night. Happy or sad. Friend or foe. Sometimes we tend to see our world in absolutes – black or white. But we know there is plenty of gray area to make us question it all. In the marketing world, inbound and outbound marketing is one of those areas. While neither is absolutely good or evil, it’s how you use it that makes all the difference.