Social media is an important part of your marketing strategy. With so many different social media opinions and tips that are thrown at you every day, here are 7 quick tips from us, a social media marketing company, that are easy to understand and can be implemented in your business.
1. Share Images on Twitter
It’s been proven that social media posts that contain an image perform much better than those that are just text or a link. Specifically, tweets that contain an image are more likely to get retweeted.
- Tweets with images received 18% more clicks than those without.
- Tweets with images received 89% more favorites.
- Tweets with images received 150% more retweets.
(Statistics via Buffer)
2. Share Content More Than Once
Just because you’ve already shared a piece of content on social media once, doesn’t mean it’s now off limits to use again. In fact, you should share that piece of content multiple times. Actually if that content is still relevant, it is timeless and can be shared over and over again. Just make sure you change up your tweet, Facebook post etc. so that it doesn’t become boring and too obvious that you are reusing content.
3. Automate but Remember Different Platforms
Scheduling and automating your social media posts will save you a lot of time, which also saves you money. Time is money, right? Right! Using a software that can schedule out many messages to various social platforms is the way to go. Just remember, each social platform requires the content to be formatted a certain way. A tweet will look different than a Facebook post. Don’t get lazy and rely too much on automation.
We love using HubSpot software to automate our social media posts but some other options of social media marketing automation companies are Buffer, HootSuite and Sprout Social.
4. Optimize Images to Give Context
Creating images that are social friendly is a rather new trend but is incredibly smart, especially when using platforms like Pinterest and Twitter. Visuals catch people’s eye, especially when they are scrolling through a social newsfeed. Make sure your image makes it clear what’s in it for the person clicking and what the link they will be clicking on will go to.
5. Use Analytics
It’s incredibly important to use some sort of analytics tools to analyze your social media accounts if you want to see if any of your efforts are paying off. While it’s incredibly difficult to measure ROI from social media you can monitor growth, traffic and results from certain posts and campaigns. Analyzing your social media marketing is a must.
6. Don’t Always Talk About Yourself
When someone only talks about themselves all the time, it gets a bit boring, right? Who wants to listen, or in the case of social media, see posts that are just about the company and what they can offer or sell you? The key is to share 20 percent of your own content and then share 80 percent of other content. It’s also known as the cocktail rule.
7. Last But Not Least, Actually Be Social
It’s important to actually be social on social media. Big surprise, right? Well, it happens more so than not that brands automate social media posts and actually aren’t acting social at all. There’s zero interaction, which means there is also no engagement. Having engagement on your social media platforms is important and is what creates dialogue between your customers and you, builds brand loyalty and trust.
We hope these tips from us, a social media marketing company will help you as a business. If you have any other questions or would like for someone to implement these strategies for you, we are glad to help!
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.