Organic is somewhat of a buzzword these days, most often associated with the latest trend turned lifestyle of eating natural, healthy, pesticide-free food – but it actually applies to your internet marketing strategy too. It’s never too late to change your lifestyle and it’s never too late to start utilizing organic SEO services to keep your business in the green.

Content marketing seems to be the name of the game these days if you want to get your site noticed. While it used to be that you could stuff all of the right keywords on your website and just wait for the traffic to come, search engines like Google are far more advanced than that now.Not to mention, placing too many keywords on your site will actually harm it in search engine rankings.

In addition, consumer behavior has changed quite a bit. People are online in many forms all day long and love to consume content, find answers, learn, and interact. All of this says you need a content marketing plan if you are going to be successful. 

Here Are a Few Tips for Developing a Killer Content Marketing Plan:

As a business owner you have probably heard time and time again that you should hire a social media consultant. Ok, you’re finally looking into the benefits of having one and why you should actually do so. One of the biggest reasons you should hire a consultant to manage your social media is because they can help grow your business.

Some people believe that email is dead. They think it has bit the dust and took its last breath. But this couldn’t be any further from the truth. Having an email marketing strategy is a great way to gain new customers but also to keep current customers. Keep on reading to learn more about the benefits of email marketing.

Every year since 1963 the president of the United States has proclaimed one week a year as National Small Business Week. As a country we do this to acknowledge the amazing things that small businesses and the people who work for them do to help our country and our economy. It’s pretty amazing to see and hear about the power of this group of people of which our company, Half a Bubble Out Marketing, is a proud member of.

As a small business owner there are two things that you never seem to have enough of: time and money. When you’re faced with the latest and greatest social fad presented to you by some overly excited junior executive you tune out. When you have gobs of salesy emails in your inbox from social media management companies claiming to take your business to the next level with a new and improved software, you hit delete. Your first thought is that you don’t have the time to waste on these things, let alone the money to invest in them, but being social online is not a waste of time or money for your business and here’s why.

Are you the owner of a business? Are you in charge of marketing for a business? If you are either of those options, you likely have a pretty strict budget (if any) for marketing and have to decide what to pursue and what just isn’t worth it.

Should you do paid search where you pay for every click and for every visitor to your site, or pay by the amount of views a particular ad gets?

Or maybe you are considering SEO (search engine optimization) but don’t know if it’s really possible to be successful and if there is such a thing as affordable SEO. In this post, I’m going to talk about SEO and why it may be more affordable than you think.

When I tell someone I work for a content marketing agency, they raise their eye brows, get a glassed over look in their eyes, smile and nod. If they’re brave enough to ask what I actually do, I realize that sometimes I suffer from the disease of the expert, meaning when you do something day in and day out, you forget that other people don’t really get what you do. It’s not that they’re stupid, they just need to be educated. Which is exactly what a content marketing agency aims to do in the first place using, but not limited to, the methods mentioned below.

Are you wondering why you would actually need to spend the money to hire a social media consultant for your business? I mean, can’t you just have your secretary monitor Facebook or bring on an intern for a couple semesters to set up social media accounts for you?

We get it, there is a lot of information on the internet that makes you question whether or not you are running your small business properly. Now you are questioning whether or not you need an email marketing strategy. Keep on reading to get the basics on how businesses can use consumers’ inboxes to increase awareness and gain more customers.