If you run a business, an online strategy for marketing is crucial for success in today’s world. There are many different types of marketing methods online, and it’s better to utilize several and come up with a plan that brings them all together. Here at Half a Bubble Out, we work with an inbound marketing approach that ties multiple digital marketing services together. You may or may not run a large enough company to hire an agency, but even if you run your own marketing it is important to be aware of the different pieces of digital marketing.
Here Are Some Important Digital Marketing Services:
Search Engine Optimization
Search engine optimization (SEO) is the process you use to get your site to show up on search engines like Google and Bing. This is everyone’s dream, and you can’t buy your way into these results. Ideally, every business wants to have a high ranking presence in the search engines, as good placement here can drive immense amounts of traffic. It certainly isn’t easy to rank high on Google, but there are best practices and methods that over time can propel your website into high search engine rankings.
Blogging has become a key component of an online presence these days. It does many things for your business, including helping those all-important SEO results we mentioned above. Blogging also allows you to demonstrate your competency and knowledge in your area of expertise and to gain a reputation as an authority. Perhaps most importantly, quality blogging allows you to give people the answers they are looking for and to be helpful, which is the first step in developing great relationships with potential customers.
Almost everyone uses social media these days. This is a good thing for your business, and having a social media strategy is just as important as everything else. A social media presence can allow you to build a natural online community, gain awareness through shares and likes, and it even helps with - you guessed it – SEO.
There are many different strategies for email marketing, and it has become an important way to stay in touch with customers and promote new offerings. Successful email marketing is opt-in (not spam), and allows you to nurture your leads by providing additional links and information that will help inform them in the buying process and continue building a relationship with your company.
Of course the majority of digital marketing activities will lead to your website in the end, and there is no point in being great at driving people to your site if your site doesn’t give them what they need and help them to move forward in the information or purchasing process. A great site will be helpful, have good information, and will focus on lead nurturing. The best sites are both “beautiful” and “functional."
These are just a few aspects of digital marketing, and yet they are some of the most important things to have going on if you are going to market online successfully. If your company is small or just starting out, you may want to tackle some of these yourself at first. If you are growing or are a larger company, it may be better to hire out someone who provides digital marketing services.
If you would like to learn more about hiring an inbound agency, download our free eBook below.
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.