As we drive around this Christmas season, we enjoy the sights and sounds of the season. One family favorite is the Christmas light displays. Many towns even have a map of the "Tour of Lights" with the most popular addresses, with a route so you don’t miss any.

Naturally, every single business owner would like to see more leads close and turn into customers. However, the reality is that it’s a tough feat nowadays with all of the options that consumers have. The way to close more leads and become a more successful small business full of passion and provision is to build trust and establish relationships by using an inbound marketing strategy.

How many times have you been invited to one of those home parties? You know the kind: kitchenware, make-up, jewelry, clothing, essential oils, purses, candles, and even weight loss coffee these days! How many times have you dreaded going, but felt bad saying no because you promised your friend you’d be there? You enjoy going to socialize, have a drink and some appetizers, with no intention whatsoever to purchase, but you end up making a guilt purchase anyway. You leave with buyer's remorse wondering, “Are they really a model for a successful small business?” Well, they probably provide passion and provision for some people, but they are a good example of how NOT to make people feel when they are a potential customer for any business. Let’s think of it in marketing terms.

One of the questions asked when marketing a small business is whether your business is B2B or if it is B2C (business to business or business to consumer). While this is a factor that affects a good marketing strategy, the real answer should be B2H: Business to Human.

Making all the green lights and getting to work early. An uncluttered inbox. Noticing a coupon in your email for a free cup of coffee because you have an uncluttered inbox. An unexpected positive review from a customer. These are all delightful things. Hitting all the red lights on your way to work. Wasting an hour sifting through spam in your inbox. Realizing your free cup of coffee coupon expired. A customer complaint on social media. These are un-delightful things. If you’re a small business owner who strives to have a company full of passion and provision, you need to start using inbound marketing to delight your customers. In fact, you can quickly and easily start planning how to do that today on your lunch break.

Are you looking for a proven strategy to help you convert your visitors to leads? We understand that creating leads online can be a difficult task especially with the competition that all small businesses have on the internet. But what if we told you there was a way to convert those visitors quickly with a strategy that is both cost effective and will show you results in your passion and provision company?

The all-telling question that many business owners have is how to attract leads online to their website. There are over 1 billion websites out there, with thousands being added daily; how are you going to get those potential leads to visit yours? That’s quite the competition there. Well, there’s a strategy that you can start implementing today to help bring more leads to your website, in turn, resulting in more customers and financial gain for your business and a happier workplace, also known as a Passion and Provision company. 

As a small business owner social media can be a scary thing. There’s so many platforms to be on; Twitter, Facebook, Pinterest, Google+, Instagram, the list goes on. You do an OK job with posting every couple of days but you are just not seeing much engagement or turnout like other brands do.

Are you wanting to increase your market share within your industry while trying to compete with the larger companies that clearly have larger budgets? With all the masses of information that all companies are competing with, it is important to keep that edge with your small business marketing while creating Passion and Provision. Here are three steps that inbound marketing focuses on to increase your return on investment and your market share.