How much time, energy and resources does it take for your small business to gain one new customer? Since it takes 6 to 7 times more resources to gain a new customer than to retain an existing customer, it makes sense to invest a portion of your resources towards delighting current customers so they become repeat customers and your brand promoters.

Happy Customers = Better ROI

But what exactly does a small business do to continue to market to current customers?

We get it, the sales jargon can get a little confusing when you are learning ways to create a successful small business that is full of passion and provision. By using inbound marketing services in Norther California, you are able to increase the number of leads closed to customers which will increase your return on investment. Doesn’t that sound nice? But let’s go over the basics to get you there.

Are you looking for a way to convert more website visitors into leads? Did you know that there is a marketing strategy that can do just that and help to grow your small business? This strategy is called inbound marketing. Here are five ways that inbound marketing can help to grow your small business, bring you new leads and build a more successful passion and provision company. 

How is your small business in Northern California attracting customers? Maybe you’re still leveraging old traditional marketing like television, radio, billboards and direct mail. While these certainly still have their place, an inbound marketing strategy can lead you down the path of becoming a successful small business in Northern California and help you create a Passion and Provision company. It’s proving to be the most effective way to come full circle and turn the perfect type of strangers into customers and promoters of your small business. These strangers don’t know you yet, but they are looking for exactly what you have to offer.

Just picture it, you are sitting down at your dining room table with your family and enjoying a delicious dinner that you have been waiting for all day. The phone rings, and you reluctantly pick it up even though you don’t recognize the number. Somebody is trying to sell to you a way to eliminate your debt stress free and will even throw in a vacuum to make the deal sweeter. Does cold calling really help you build a successful small business?

Now that the football season has officially started, let’s use one of America’s favorite sports and its fans to get more of an understanding of what inbound marketing is and why you should implement it with your company. Look at football fans as your customers. You want to attract, convert, close and delight your customers to become your company’s biggest fans.

Inbound 2014 at HubSpot has been a success! One of the great things about connecting with others in the same field as you is all the learning that goes on! Sharing ideas and teaching everything from the basics to the newest strategies, looking at marketing from a different perspective… If you are listening, you will learn something new or at least get a new view of something you didn’t quite see before.

That’s why we want to share a bit from Kieran Flanagan’s “The Art & Science of Content Promotion” presentation at Inbound 2014.

Malcolm Gladwell, bestselling author, spoke Wednesday morning at HubSpot’s annual Inbound conference and it was epic. He talked about innovation and change in business. He stressed how reframing our perspective is absolutely critical for creating opportunities, having successful business ideas and taking on new strategies.

Gladwell told a story to start off his keynote. It went a little something like this [this is a long story short kind of thing.] 

If you are looking for software that can help market your business and can be as complex as you need it to be but as simple as ever, HubSpot is your jam. As if it wasn't already awesome enough, HubSpot announced Tuesday at the annual Inbound Marketing conference that it has created a sales tool within the software.

Are you done screaming in excitement? Ok, good. Keep reading!

 What do Robin, Jimmy Olsen, Bucky Barnes and HubSpot’s new sales tool have in common? They are great sidekicks that make superheroes the best that they can be. But what does this have to do with you and your inbound marketing strategy? Well HubSpot wants your sales people to be superheroes and what’s better than a sidekick to help them get there. But how do you get that support?