Now that the football season has officially started, let’s use one of America’s favorite sports and its fans to get more of an understanding of what inbound marketing is and why you should implement it with your company. Look at football fans as your customers. You want to attract, convert, close and delight your customers to become your company’s biggest fans.
Know Your Fans
In football, each team has its own fan base. These fans typically are based on where the person grew up, associations with other people or a true liking to the technique that the team displays. What do they want to know? What are the common questions that they have? What social media networks do they like? What are their demographics? These are just a few questions that marketing managers must know regarding their fans.
Within your company, you must know who your customers are, what they need, what they want to know, their demographics and more. Knowing the personas of your customers will help you reach out to them through your content to help them answer their questions. Inbound marketing is all about creating content that will be helpful to your customers.
Be Helpful to Your Fans
With the rise of social media and the use of the internet in general, football teams need to give information, provide products, and entertain all while being at the reach of its fans’ finger tips. Whether it be an app, quick check out when buying tickets or swag, or getting those updates on team stats on Twitter, we are always wanting more faster.
Take a look at your company, are you helping your customers in every way possible? Is there a step in the buying process that can be sped up, or do you have customer service representatives answering questions on Twitter? Being helpful and creating the solution to your customers' problems is important to give while implementing an inbound marketing strategy.
Have a Strategy
Do you think that those men on the field just run around all willy-nilly and just happen to win a Super Bowl title? I don't think so. Do you think the large numbers of seats filled by avid fans just happened overnight? Nope again. Everything from how to promote selling the tickets to the fans, down to the length of the grass on the field for the players is strategically planned.
Strategy is crucial for inbound marketing to be successful. This goes back to knowing your customers. Knowing your customer’s habits and what they want and need will help you create a strategy. This includes the frequency of the content that is created, the vehicle in which your remarkable content is delivered to your customer, the platforms that you engage with those customers and more goes into planning this inbound marketing strategy.
Now that you have the basics to inbound marketing, check us out at Half a Bubble Out. We are an inbound marketing company that wants your business in the end zone. At our website your can meet our marketers, read more about marketing in our blog, and more.