If there was an event that promised you that you would: come together, get inspired, and be remarkable, wouldn’t you want to go? I sure would! And that’s exactly what Inbound 2014, a marketing conference put on by HubSpot in Boston, promises to do. But alas, I will have to settle on living vicariously through my bosses who are representing Half a Bubble Out. Instead, we’re here at The Bubble bringing you the latest tweets, Facebook posts, and blogs about what Mr. & Mrs. Redman are learning about at Inbound.
Read MoreCreating a Marketing Plan for Small Business is as Easy as 123…456
posted in Inbound Marketing, Content Marketing, Marketing
So I am not here to tell you that creating a marketing plan is so easy that anyone could do it. But there are steps that you can learn to create a plan you can implement to market your small business and increase your profits.
We know Inbound marketing is a very effective long term marketing strategy for small business to use when marketing online. Building your online presence with customers who rarely turn off their electronic devices is a smart marketing plan.
But where do you start? How do you reach all those googlers?
Read MoreWhat You Don’t Know About Lead Generation But Wish You Did!
posted in Lead Generation, Inbound Marketing
You’ve made your goals, you’ve outlined the numbers you want to hit, and your sales team is expecting all those leads to start funneling in so your company can reach those goals.
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There is no doubt if you are in business of any kind, that over the past few years, marketing has shifted significantly. The marketing strategies businesses are using have shifted from offline to online. Even if a business has not yet moved “online” with a website or social media account, Google may have already created a Google+ page for the business, or The Yellow Pages has listed the business in their online directories (but that’s another blog for another time).
Why has marketing changed?
Read MoreWhat Makes a Good Website That Will Blow Your Competition Out of the Water?
posted in Website Development, Inbound Marketing, Content Marketing
There are a lot of great websites out there selling the same exact product or service that you are. But what makes a good website? Let’s start building a bangin’ website that will take your business to the next level.
Content is What Makes a Good Website
People are what make a good website. Without people the Internet would be a dark and somber place. Facebook would be nothing without the millions of people who add pictures of their children, family videos, and share what they do day to day. Those people light up the technical side of the Internet, and give life to website code and CSS style sheets. This is also true for your own website. If no one is visiting and using your website then it isn’t living, and it isn’t working for your business.
Tired of long detailed marketing plans that include too many steps? Ready for the one step that can make your business soar?
How to Market Your Business With Inbound & Razzle Dazzle an Audience
posted in Inbound Marketing, Content Marketing
Have you seen a stage production of Chicago? Or even the movie? If so, then if I say the lyrics of a song – like – “razzle dazzle them” – you immediately get it stuck in your head. It’s memorable. That’s what you want inbound marketing to do for your business – get it stuck in people’s head.
If you haven’t seen the Chicago performance, check it out below:
Inbound Marketing Benefits: Increased Website Conversion
posted in Internet marketing, Inbound Marketing
Are you tired of constantly wishing for more customers? If you’re a small business struggling to stay afloat then you probably don’t even have time or resources to hire a sales team, or search for customers. Don’t worry, we have a secret from the pros: inbound marketing. Inbound marketing activities attract visitors to your business like bees on honey! Rather than your marketing team go looking for them, inbound makes your business easily found and draws customers to your website by producing interesting and engaging content. Not to mention it costs a fraction of traditional marketing like print ads, billboards, and radio.
Ready for New Lead Generation Techniques-Inbound Style [Infographic]
posted in Lead Generation, Inbound Marketing
We have all been on the ‘hook’ end of the ol' lead generation techniques. Even in the last week I have experienced a number of these ol' tactics. Last night I had two gentlemen knock on my door asking if they could clean my carpet. I received direct mail about hearing aids (and I am not even 40 yet) and even at work my inbox is filled each morning with emails from companies selling products and services that I have no interest in at all.
