For months now here at Half a Bubble Out we have been writing and posting blogs about a wide variety of inbound marketing and SEO concepts; from how to create the best landing pages to what makes a good website, how to add keywords to your website, and a host of other topics. Every week each person in our office gets assigned a topic from the core areas we have committed to writing about, and every week we are responsible for coming up with a helpful, informative blog post about that topic. We are huge believers in blogging and have seen the fruit of it in our business. Having said that, if you look at the authors over the past several weeks, you will note that I have been woefully remiss in contributing my allotted blog posts on any regular basis.

So we have had people ask, “What’s that Inbound Marketing thing you are doing?” and, “What’s the difference between inbound marketing and traditional marketing lead generation techniques?”

I’ll start with a disclaimer: this blog will be part working through my thoughts, part venting, and part offering you some internet marketing tips. Bear with the back story – I’ll pull it together. Here goes.

"Hello. My name is Paige and I’m an internet marketer who values relationship, organization, and checking off my to-do list while quickly sipping a cup of coffee, chasing a toddler, and checking Facebook…all while enjoying life’s demands as a writer, wife, and mom."

Wouldn’t it be great if when we met each other we’d have thought bubbles like this above our heads? We would know so much more about each other from our initial interactions. It would make our jobs easier too. How? Keep reading today’s internet marketing tips to find out. But first, answer this question:

You come in contact with a variety of people day in and day out, would you know your buyer personas if you met them? 

Throughout 2013, as part of our Inbound Marketing strategy, we have been blogging and creating downloadable content in ebooks, not just for our clients, but for our own agency. You can find out how blogging has affected us this year here at the Bubble by reading our blog, but here is a little snapshot into our world through the eyes of our faithful office dog, Backup. Backup really does think we all are here to work for her, to open the door so she can come in or out, as well as throw her toys or chase her around the office. So, with that in mind, I wrote an Inbound Marketing version of the traditional poem The Night Before Christmas. Enjoy!

People are always asking us what makes a good website? But what they should be asking is what are the recent changes made by Google and how will they affect us in 2014?

Happy Monday to everyone.  I wanted to pass along this blog from Search Engine Land that talks about all the changes in SEO especially around link building.  I want you to understand and be kept up to date with all the changes.  If you have been talking with me at all in the last 6 months you have probably heard me talk about link building and how it has changed.  Many of the people who come to us looking for help have heard or even invested a lot of time and money in link building strategies because they helped people rank better in Google.  

Last weekend was daylight savings time, which this time of year means we gain an extra hour of sleep – unless you have a year and half old daughter like I do, in which case, she got up at what she thought was her normal time, but an hour earlier for me. Oh well, either way we get an extra hour in the day which got me thinking, how can that extra hour be used to benefit your internet marketing strategy? 

1.  Blog at least twice a week

Why? Because blogging is good for business. 

Not infrequently I am reminded of how lawyers must feel. Jokes about their sleazy tactics and money grubbing ways degrade the entire profession. That lawyer who truly cares about his client and what is right and wrong must feel pretty discouraged and alone in the world.