---
title: 6 Reasons an Online Strategy Should Be Part of Your Marketing Plan
description: Get your answer to the common question, Why an online strategy? Find out what your marketing plan might be missing.
image: https://blog.halfabubbleout.com/hs-fs/file-1379622348-jpg/Blog-Images/whiteboard.jpg
---

[![half-a-bubble-out-logo](https://blog.halfabubbleout.com/hubfs/half-a-bubble-out-logo.svg "half-a-bubble-out-logo")](https://www.halfabubbleout.com)

[![Get Started Today](https://no-cache.hubspot.com/cta/default/215313/ae79ea0c-5eec-45db-865d-7b327f29f7d9.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/ae79ea0c-5eec-45db-865d-7b327f29f7d9)

# [6 Reasons an Online Strategy Should Be Part of Your Marketing Plan ](https://blog.halfabubbleout.com/blog/6-reasons-why-an-internet-marketing-strategy-should-be-a-part-of-your-marketing-plan)

 August 13, 2014 / by [Jessica Miley](https://blog.halfabubbleout.com/blog/author/jessica-miley)

- [Tweet](https://twitter.com/share)

![whiteboard](https://blog.halfabubbleout.com/hs-fs/file-1379622348-jpg/Blog-Images/whiteboard.jpg?width=307&height=248&name=whiteboard.jpg)

In the wonderful age of technology your customers have access to the internet in the palm of their hands. This means that your traditional marketing strategy isn’t the only top dog any more. [Internet marketing](http://www.optimus01.co.za/why-is-online-marketing-so-effective/), also known as online marketing or e-marketing, is becoming more popular in the world of marketing. But why?

## 1.  Create Convenience

With the advancements of what people are able to do on their commute, during their lunch break at work, or even waiting in line at the grocery store, businesses big or small need to keep up. Consumers need the convenience of using your service or purchasing your product on the go. Having a mobile application for your business has never been so important than it is now. What about your website? Yup that too should be mobile friendly along with the content that it carries.

## 2.  Lower Cost

Internet marketing can be one of the least expensive things that you implement as a part of your marketing plan. Creating an e-commerce site for your business to sell special print t-shirts is going to be cheaper than having a store front property to sell the same shirts. Outreach, fostering relationships, advertising and more can be significantly less expensive online than in the traditional sense.

## 3.  Expand Reach

With [traditional marketing](http://www.marketing-schools.org/types-of-marketing/traditional-marketing.html) (billboards, radio etc.) there are only so many people that you can reach with your message. But with the wonderful world of the internet, your reach can increase while you are targeting your ideal audience. Doesn’t that sound like something that you would like?

## 4.  Value Personalization

Integrating internet marketing into your marketing plan will give your business the opportunity to personalize the message and content to your ideal customer. When this happens, your potential customer will see that you value them individually without spending large amounts of time doing so. The internet has given marketers the capabilities to be smart about automation while still catering to the needs of the customer.

## 5.  Nurture Relationships

Humans are social beings that require emotional needs being met. We value when companies see our needs and meet them. We create relationships with businesses that help with brand awareness, loyalty and more when we feel nurtured. Once that takes place, businesses are able to use social media, email nurturing and more to make sure that customers feel like they are important to the business. Because guess what? They are!

## 6.  Review & Analyze

With all of these components, we are able to measure success which allows businesses to analyze and improve their strategies. This is crucial to ensure that your business is the best that it can be. Increase your budget for [Google Adwords](http://www.google.com/adwords/get-started.html)? Change your social media campaign? These are all decisions that should be made after you analyze its current performance. This will help prevent changes that aren’t necessary or don’t have strategy to be successful.

Isn’t it time to incorporate an online strategy to your marketing plan? We would say “Yes!” Internet marketing is cost effective, can increase your reach, give convenience to your customer and your business, and focus on personalization all while building and nurturing relationships. Take your marketing plan to the next level and implement an internet marketing strategy.

### Related Articles:

[Grow Your Business With 5 Proven Internet Marketing Strategies](https://blog.halfabubbleout.com/blog/grow-your-business-with-5-proven-internet-marketing-strategies)

[3 Marketing Tips Even the Best CEOs Don't Know](https://blog.halfabubbleout.com/blog/3-marketing-tips-even-the-best-ceos-dont-know)

 

#### To learn more about how internet marketing can help supercharge your business, download our free offer below!

#### [![Supercharger Your Business Skyrocket your profits](https://no-cache.hubspot.com/cta/default/215313/5d153d00-779d-4520-88cd-23b0dba5e3e9.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/5d153d00-779d-4520-88cd-23b0dba5e3e9)

 Topics: [Internet marketing](https://blog.halfabubbleout.com/blog/topic/internet-marketing), [Grow Your Business](https://blog.halfabubbleout.com/blog/topic/grow-your-business)

### Subscribe for Weekly FREE Business Strategies and Resources

[![New call-to-action](https://no-cache.hubspot.com/cta/default/215313/bbb29c6d-05bd-4754-b460-5715edf0ba4b.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/bbb29c6d-05bd-4754-b460-5715edf0ba4b)

[![Resiliency Quiz](https://no-cache.hubspot.com/cta/default/215313/d2402a14-057e-402d-9226-5ebb3ffb0cf0.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/d2402a14-057e-402d-9226-5ebb3ffb0cf0)

### Latest Posts

### Posts by Topic

- [Ask Method (1)](https://blog.halfabubbleout.com/blog/topic/ask-method)
- [Best Practices (10)](https://blog.halfabubbleout.com/blog/topic/best-practices)
- [Blogging (65)](https://blog.halfabubbleout.com/blog/topic/blogging)
- [Business Development (75)](https://blog.halfabubbleout.com/blog/topic/business-development)
- [Calls-to-Action (5)](https://blog.halfabubbleout.com/blog/topic/calls-to-action)
- [Client Spotlight (5)](https://blog.halfabubbleout.com/blog/topic/client-spotlight)
- [Content Marketing (69)](https://blog.halfabubbleout.com/blog/topic/content-marketing)
- [Culture (12)](https://blog.halfabubbleout.com/blog/topic/culture)
- [Customer Retention (7)](https://blog.halfabubbleout.com/blog/topic/customer-retention)
- [Digital Marketing (10)](https://blog.halfabubbleout.com/blog/topic/digital-marketing)
- [email marketing (41)](https://blog.halfabubbleout.com/blog/topic/email-marketing)
- [employee engagement (7)](https://blog.halfabubbleout.com/blog/topic/employee-engagement)
- [employee happiness (14)](https://blog.halfabubbleout.com/blog/topic/employee-happiness)
- [employee motivation (8)](https://blog.halfabubbleout.com/blog/topic/employee-motivation)
- [Employees (2)](https://blog.halfabubbleout.com/blog/topic/employees)
- [Grow Your Business (38)](https://blog.halfabubbleout.com/blog/topic/grow-your-business)
- [Guest Blogs (6)](https://blog.halfabubbleout.com/blog/topic/guest-blogs)
- [HaBO News (8)](https://blog.halfabubbleout.com/blog/topic/habo-news)
- [Holistic Strategy (1)](https://blog.halfabubbleout.com/blog/topic/holistic-strategy)
- [Inbound Marketing (102)](https://blog.halfabubbleout.com/blog/topic/inbound-marketing)
- [Internet marketing (157)](https://blog.halfabubbleout.com/blog/topic/internet-marketing)
- [Keywords (25)](https://blog.halfabubbleout.com/blog/topic/keywords)
- [Landing Pages (25)](https://blog.halfabubbleout.com/blog/topic/landing-pages)
- [Lead Conversion (46)](https://blog.halfabubbleout.com/blog/topic/lead-conversion)
- [Lead Generation (78)](https://blog.halfabubbleout.com/blog/topic/lead-generation)
- [Lead Nurturing (19)](https://blog.halfabubbleout.com/blog/topic/lead-nurturing)
- [Leadership (13)](https://blog.halfabubbleout.com/blog/topic/leadership)
- [Link Building (17)](https://blog.halfabubbleout.com/blog/topic/link-building)
- [Management (2)](https://blog.halfabubbleout.com/blog/topic/management)
- [Marketing (48)](https://blog.halfabubbleout.com/blog/topic/marketing)
- [Mobile Marketing (2)](https://blog.halfabubbleout.com/blog/topic/mobile-marketing)
- [News (60)](https://blog.halfabubbleout.com/blog/topic/news)
- [Non-Profts (1)](https://blog.halfabubbleout.com/blog/topic/non-profts)
- [Online Public Relations (11)](https://blog.halfabubbleout.com/blog/topic/online-public-relations)
- [Online Video (6)](https://blog.halfabubbleout.com/blog/topic/online-video)
- [Our Thought Bubbles (38)](https://blog.halfabubbleout.com/blog/topic/our-thought-bubbles)
- [Paid Advertising (2)](https://blog.halfabubbleout.com/blog/topic/paid-advertising)
- [Passion & Provision (29)](https://blog.halfabubbleout.com/blog/topic/passion-provision)
- [Personal Reflections (1)](https://blog.halfabubbleout.com/blog/topic/reflections)
- [Promotion (4)](https://blog.halfabubbleout.com/blog/topic/promotion)
- [Sales (7)](https://blog.halfabubbleout.com/blog/topic/sales)
- [SEO (85)](https://blog.halfabubbleout.com/blog/topic/seo)
- [small business (104)](https://blog.halfabubbleout.com/blog/topic/small-business)
- [Social Media (111)](https://blog.halfabubbleout.com/blog/topic/social-media)
- [The Leadership Contrarian Newsletter (28)](https://blog.halfabubbleout.com/blog/topic/the-leadership-contrarian-newsletter)
- [Traditional Marketing (19)](https://blog.halfabubbleout.com/blog/topic/traditional-marketing)
- [video marketing (3)](https://blog.halfabubbleout.com/blog/topic/video-marketing)
- [Website Development (70)](https://blog.halfabubbleout.com/blog/topic/website-development)
- [Website Traffic (6)](https://blog.halfabubbleout.com/blog/topic/website-traffic)

[More Blog Topics](https://blog.halfabubbleout.com/blog/6-reasons-why-an-internet-marketing-strategy-should-be-a-part-of-your-marketing-plan#)

### Posts by Month

- [July 2026 (1)](https://blog.halfabubbleout.com/blog/archive/2026/07)
- [June 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/06)
- [May 2026 (5)](https://blog.halfabubbleout.com/blog/archive/2026/05)
- [April 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/04)
- [March 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/03)
- [February 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/02)
- [January 2026 (5)](https://blog.halfabubbleout.com/blog/archive/2026/01)
- [December 2025 (1)](https://blog.halfabubbleout.com/blog/archive/2025/12)
- [April 2023 (1)](https://blog.halfabubbleout.com/blog/archive/2023/04)
- [March 2023 (2)](https://blog.halfabubbleout.com/blog/archive/2023/03)
- [December 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/12)
- [September 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/09)
- [March 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/03)
- [February 2022 (2)](https://blog.halfabubbleout.com/blog/archive/2022/02)
- [January 2022 (4)](https://blog.halfabubbleout.com/blog/archive/2022/01)
- [September 2020 (1)](https://blog.halfabubbleout.com/blog/archive/2020/09)
- [October 2019 (1)](https://blog.halfabubbleout.com/blog/archive/2019/10)
- [January 2018 (2)](https://blog.halfabubbleout.com/blog/archive/2018/01)
- [December 2017 (1)](https://blog.halfabubbleout.com/blog/archive/2017/12)
- [August 2017 (2)](https://blog.halfabubbleout.com/blog/archive/2017/08)
- [May 2017 (1)](https://blog.halfabubbleout.com/blog/archive/2017/05)
- [December 2016 (1)](https://blog.halfabubbleout.com/blog/archive/2016/12)
- [October 2016 (2)](https://blog.halfabubbleout.com/blog/archive/2016/10)
- [July 2016 (1)](https://blog.halfabubbleout.com/blog/archive/2016/07)
- [April 2016 (2)](https://blog.halfabubbleout.com/blog/archive/2016/04)
- [March 2016 (3)](https://blog.halfabubbleout.com/blog/archive/2016/03)
- [February 2016 (7)](https://blog.halfabubbleout.com/blog/archive/2016/02)
- [January 2016 (10)](https://blog.halfabubbleout.com/blog/archive/2016/01)
- [December 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/12)
- [November 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/11)
- [October 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/10)
- [September 2015 (15)](https://blog.halfabubbleout.com/blog/archive/2015/09)
- [August 2015 (20)](https://blog.halfabubbleout.com/blog/archive/2015/08)
- [July 2015 (23)](https://blog.halfabubbleout.com/blog/archive/2015/07)
- [June 2015 (19)](https://blog.halfabubbleout.com/blog/archive/2015/06)
- [May 2015 (17)](https://blog.halfabubbleout.com/blog/archive/2015/05)
- [April 2015 (20)](https://blog.halfabubbleout.com/blog/archive/2015/04)
- [March 2015 (15)](https://blog.halfabubbleout.com/blog/archive/2015/03)
- [February 2015 (16)](https://blog.halfabubbleout.com/blog/archive/2015/02)
- [January 2015 (23)](https://blog.halfabubbleout.com/blog/archive/2015/01)
- [December 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/12)
- [November 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/11)
- [October 2014 (21)](https://blog.halfabubbleout.com/blog/archive/2014/10)
- [September 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/09)
- [August 2014 (20)](https://blog.halfabubbleout.com/blog/archive/2014/08)
- [July 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/07)
- [June 2014 (25)](https://blog.halfabubbleout.com/blog/archive/2014/06)
- [May 2014 (26)](https://blog.halfabubbleout.com/blog/archive/2014/05)
- [April 2014 (24)](https://blog.halfabubbleout.com/blog/archive/2014/04)
- [March 2014 (21)](https://blog.halfabubbleout.com/blog/archive/2014/03)
- [February 2014 (20)](https://blog.halfabubbleout.com/blog/archive/2014/02)
- [January 2014 (25)](https://blog.halfabubbleout.com/blog/archive/2014/01)
- [December 2013 (25)](https://blog.halfabubbleout.com/blog/archive/2013/12)
- [November 2013 (28)](https://blog.halfabubbleout.com/blog/archive/2013/11)
- [October 2013 (27)](https://blog.halfabubbleout.com/blog/archive/2013/10)
- [September 2013 (27)](https://blog.halfabubbleout.com/blog/archive/2013/09)
- [August 2013 (21)](https://blog.halfabubbleout.com/blog/archive/2013/08)
- [July 2013 (23)](https://blog.halfabubbleout.com/blog/archive/2013/07)
- [June 2013 (24)](https://blog.halfabubbleout.com/blog/archive/2013/06)
- [May 2013 (31)](https://blog.halfabubbleout.com/blog/archive/2013/05)
- [April 2013 (19)](https://blog.halfabubbleout.com/blog/archive/2013/04)
- [March 2013 (9)](https://blog.halfabubbleout.com/blog/archive/2013/03)
- [February 2013 (8)](https://blog.halfabubbleout.com/blog/archive/2013/02)
- [January 2013 (2)](https://blog.halfabubbleout.com/blog/archive/2013/01)
- [September 2012 (2)](https://blog.halfabubbleout.com/blog/archive/2012/09)
- [August 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/08)
- [July 2012 (2)](https://blog.halfabubbleout.com/blog/archive/2012/07)
- [May 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/05)
- [April 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/04)
- [February 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/02)
- [October 2011 (1)](https://blog.halfabubbleout.com/blog/archive/2011/10)
- [August 2011 (1)](https://blog.halfabubbleout.com/blog/archive/2011/08)
- [July 2011 (3)](https://blog.halfabubbleout.com/blog/archive/2011/07)
- [March 2011 (2)](https://blog.halfabubbleout.com/blog/archive/2011/03)
- [December 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/12)
- [September 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/09)
- [May 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/05)
- [February 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/02)
- [January 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/01)
- [August 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/08)
- [April 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/04)
- [March 2009 (2)](https://blog.halfabubbleout.com/blog/archive/2009/03)
- [February 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/02)
- [January 2009 (6)](https://blog.halfabubbleout.com/blog/archive/2009/01)
- [November 2008 (1)](https://blog.halfabubbleout.com/blog/archive/2008/11)
- [August 2008 (3)](https://blog.halfabubbleout.com/blog/archive/2008/08)
- [July 2008 (2)](https://blog.halfabubbleout.com/blog/archive/2008/07)

[Older Blog Posts](https://blog.halfabubbleout.com/blog/6-reasons-why-an-internet-marketing-strategy-should-be-a-part-of-your-marketing-plan#)

<https://info.halfabubbleout.com/20-years>![HaBO Logo W Tag Knockout](https://blog.halfabubbleout.com/hubfs/HaBO%20Logo%202022/HaBO%20Logo%20W%20Tag%20Knockout.svg)

 

SEARCH THIS SITE

- There are no suggestions because the search field is empty.

[About](https://www.halfabubbleout.com/about-us)

<https://blog.halfabubbleout.com/blog/6-reasons-why-an-internet-marketing-strategy-should-be-a-part-of-your-marketing-plan#>[Our Book](https://www.fulfilledthebook.com)<https://blog.halfabubbleout.com/blog/6-reasons-why-an-internet-marketing-strategy-should-be-a-part-of-your-marketing-plan#>

[Marketing  
Services](https://www.halfabubbleout.com/our-services)

[Consulting](https://www.halfabubbleout.com/our-services)

[The Leadership Contrarian Newsletter](https://info.halfabubbleout.com/leadership-contrarian-newsletter)

[Blog](https://blog.halfabubbleout.com/blog)

[Podcast](https://www.habovillage.com/podcast/habovillage)

[Team](https://www.halfabubbleout.com/team)

[Careers](https://www.halfabubbleout.com/team)<https://www.halfabubbleout.com/team>

[![facebook](https://blog.halfabubbleout.com/hs-fs/hubfs/facebook.png?width=47&name=facebook.png)](https://blog.halfabubbleout.com/blog/6-reasons-why-an-internet-marketing-strategy-should-be-a-part-of-your-marketing-plan#) [![x.com](https://blog.halfabubbleout.com/hs-fs/hubfs/new%20social%20media%20icons/x-com.png?width=47&name=x-com.png)](https://blog.halfabubbleout.com/blog/6-reasons-why-an-internet-marketing-strategy-should-be-a-part-of-your-marketing-plan#) [![linked-in](https://blog.halfabubbleout.com/hs-fs/hubfs/linked-in.png?width=47&name=linked-in.png)](https://blog.halfabubbleout.com/blog/6-reasons-why-an-internet-marketing-strategy-should-be-a-part-of-your-marketing-plan#) [![instagram](https://blog.halfabubbleout.com/hs-fs/hubfs/new%20social%20media%20icons/instagram.png?width=47&name=instagram.png)](https://blog.halfabubbleout.com/blog/6-reasons-why-an-internet-marketing-strategy-should-be-a-part-of-your-marketing-plan#) [![youtube](https://blog.halfabubbleout.com/hs-fs/hubfs/youtube.png?width=47&name=youtube.png)](https://blog.halfabubbleout.com/blog/6-reasons-why-an-internet-marketing-strategy-should-be-a-part-of-your-marketing-plan#)

#### [Contact Us](https://www.halfabubbleout.com/contact) [Accessibility Information](https://www.halfabubbleout.com/accessibility-information)

Half a Bubble Out  
Marketing, Advertising and Consulting  
680 Rio Lindo Avenue, Suite 40  
Chico, CA 95926  
(530) 345-8295  
[info@halfabubbleout.com](mailto:info@halfabubbleout.com)

[Terms & Conditions](https://www.halfabubbleout.com/terms-and-conditions)  | [Privacy Policy](https://www.halfabubbleout.com/privacy-policy)  | [Earnings Disclaimer](https://www.halfabubbleout.com/earnings-disclaimer)

©Copyright 2026 Half a Bubble Out

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Jessica Miley",
    "url" : "https://blog.halfabubbleout.com/blog/author/jessica-miley"
  },
  "datePublished" : "2014-08-13T19:37:47.000Z",
  "headline" : "6 Reasons an Online Strategy Should Be Part of Your Marketing Plan ",
  "image" : [ "https://blog.halfabubbleout.com/hs-fs/file-1379622348-jpg/Blog-Images/whiteboard.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.halfabubbleout.com/blog/6-reasons-why-an-internet-marketing-strategy-should-be-a-part-of-your-marketing-plan",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.halfabubbleout.com/hubfs/HaBO%20Logo%20W%20Tag%20RGB.png"
    },
    "name" : "Half a Bubble Out"
  }
}
```