It’s time to stop waiting for things to happen, and go out and make them happen. You're 2 years in from the day you started your business, you have staff, payroll, and you even have an accountant. But something’s missing. Every day you're met with this nagging thought that your business isn’t beating out your competitors. This nagging feeling won’t go away until you do something to pull away from the pack. Get standout-marketing tips here!
1. Marketing isn't " Social Media" or "Ads."
If I asked 10 business owners how well they are doing on their marketing on a scale of 1-10 I bet that 7 out of 10 would say “ Well we have a website” or “We do social media.” This is a wrong answer. Marketing is more than just shots in the dark and one off campaigns. You have to make a plan and stick to it. Your plan should integrate multiple marketing tactics to achieve your business goals.
Inbound Marketing is a great example of looking at the bigger picture and integrating multiple marketing vehicles to achieve your goals.
Learn more about Inbound Marketing here.
2. If You Want to Be the Best, You Have to Invest.
Being the best isn’t cheap. If you want to beat out your competitors then you are going to have to invest in some sort of marketing, not just invest in having Susie your assistant order new signs, but actually taking the time to hire a marketing consultant that knows exactly how to boost your business.
3. Don't Waste Money on Meaningless Marketing.
Any marketing you do needs to be tracked. If you spend X amount of dollars on a website, then you need to track your leads from your website and see if you are actually making money from your site. There are so many different ways to track your marketing progress that I’m not going to cover the specifics. The best advice I can give is to make sure you are keeping track of money going out to marketing, and money coming as a result of your efforts. Without this tracking you won’t have any idea if your dollar is making a difference in your business.
These may be three super simple marketing tips, but guess what? Most business owners are not practicing them. Don’t be that guy or girl that ignores good advice. Make changes, and commit to going out and making things happen for your business. The fastest way to get your marketing running efficiently is to hire a marketing consultant or agency like us. Contact Half a Bubble Out today to make things happen.