Are you looking for a proven strategy to help you convert your visitors to leads? We understand that creating leads online can be a difficult task especially with the competition that all small businesses have on the internet. But what if we told you there was a way to convert those visitors quickly with a strategy that is both cost effective and will show you results in your passion and provision company?
Inbound marketing focuses on creating content (blogs, eBooks, videos, etc.) that attracts visitors to your business’ website. But not just any content, appealing content that helps people by answering their questions and solving their problems immediately. This is a type of marketing that people can fall in love with!
Here is the Inbound Methodology that helps bring an understanding of the process of attracting, converting, closing, and delighting your potential customers. Let’s focus on how to convert your visitors to leads online.
But How Does It Work?
There are 3 major pieces to the converting puzzle that will help you create leads online.
Calls To Action
When somebody comes to your website, they become a visitor. But what should happen next? Having clear, well-designed calls-to-action buttons on your website entice visitors to read the content that you are offering. Once your visitor clicks on the CTA, they are led to a landing page.
Landing pages offer more information on the content that the visitors want to download or receive. This will show the benefits of having the content, an image of the content, and the form to fill out. Landing pages need to be consistent, clear and compelling to the visitor. This page should lead them to filling out the form.
Forms consist of questions that you would like answered from your visitors. This acts like a portal to your amazing content that your visitors are wanting to get to. The form is the mechanism used to gain lead information to increase leads online. This information is important for marketing and sales people to know. Once your visitor answers these questions (i.e. name, email, location) they will be sent to a thank you page with next steps to receive the content.
Treat your website as an employee that works for you 24/7. It is constantly giving your potential customers the information that they need to make a decision about your company. The three components above can start help your website become your best employee right away.
Then voila! You have successfully converted visitors to leads online by using inbound marketing. By focusing on being helpful to your visitors and not being pushy, you will make people happy with marketing they will love. Think you might need help? Contact us today and we can help you strategize and implement an inbound marketing strategy to create a company full of passion and provision!