When creating a marketing plan for your business, you probably have realized that there are several different parts that you have to include. These include a SWOT analysis, market research, budget, and more! But what do these different parts mean? Well it is easier to understand each of the pieces separately so let’s talk about the SWOT analysis portion of the marketing plan you need to create for your business.

You did it - you created a Twitter account for your small business. Ok, now what? It looks so scary—there are all these hashtags being thrown around and @ signs. What does it all mean? Ugh, after 5 minutes and still not knowing what to do, you give up.

When you surf the net do you do it on your computer, laptop, tablet, cell phone…am I missing anything? Geez, anymore there are a plethora of choices to browse the internet with, which is nice but also creates a little bit more hassle for you as a business. It is vital that you have a website that is responsive to all of these different devices.

It’s no secret that the heat makes workouts, runs, and outdoor activities a tad bit more challenging. Ok a lot more challenging for some of us, but what you might not realize is there is a lot of opportunity in summertime marketing.

Have you ever walked into a business and knew right away that something was different? Have you met representatives from a company and knew right away that you wanted to partner with them? What is it that makes a business stand out, what is it that draws you in. That thing that is sometimes hard to put your finger on is culture. The use of the word culture, when focusing on business is defined as a way of thinking, behaving, or working that exists in a place or organization.

What does the World Cup 2014 and social media have in common? They are both popular internationally. That is one of the cool things about social media is that you are easily able to connect with millions of people regarding the same topic, in this case organized sports, while actually cheering for the same or different team. But what does this have to do with why social media is important to your business? Because you can hop on the bandwagon, get creative and join the conversation that is already being had on social media.

Writing content is at the center of inbound marketing. It can help or hinder your online lead generation efforts. You have a short and distinct window to capture your reader’s attention, provide them quality information, and leave them wanting more. However, it doesn’t take much to lose someone’s attention. Making some or all of the following mistakes are surefire ways to lose your leads online.

Tired of people not liking you? Not getting invited to sit at the “in” crowds’ lunch table? Yeah we get it. It’s a MEAN world out there, especially in the land of internet marketing. Don’t let those mean girls get you down. Read this blog to see how SEO services for small business can make your website totally fetch in no time.

What does something so cool and fundamental as a beer glass have to do with marketing your business? You might be surprised to find out that your favorite beer is presented in a very specific way. Beer marketers are getting down to the details and matching glass styles with the beer they represent. Why? They have done the research behind presentation and have perfected which glass pairs best with beer. In their commercials and print ads you will see their wonderful ads presenting your favorite beer in a specialty mug. This presentation is a great example of how important marketing and presentation are for any company.  

Is Your Business a Pint or Challice?

You know you want to. You know you want to be the winner, to be the hero of the game, to kick the winning goal and have the whole stadium roar. 

Well, even if you are not an amazing soccer player, you can be the hero of the game, or at least your website. You can learn to add keywords to a website like a World Cup player but it takes more than just wearing a jersey and showing up.

The World Cup comes around every 4 years and people all over the world tune in to watch the best players in the world battle it out for the title of World Champions. For some, this goal is set in childhood and they focus on reaching it their whole lives. To then score a goal in the World Cup and to see your dreams become reality - now that’s pretty awesome!