We have so many clients that continue to want to push the majority of their social media efforts toward Facebook. However, is that really the smartest thing to do any more? Our response is typically, no. Facebook is no longer the powerful marketing tool it once used to be and studies show that engagement among business Facebook pages is definitely plummeting.
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Wouldn’t it be great to have tools in your tool belt to help increase your company’s sales through existing customers? Guess what, it is your lucky day! Using these tips to learn how to increase sales through customer service will not only help your sales, but is cost effective as well. It is cheaper to keep an existing customer than to gain a new one. So you should focus on delighting your current customer to keep them coming back for more by:
Good Business Ideas Start on Kickstarter—Will Yours Be Next?
posted in small business, Business Development
Kickstarter—the land of hopeful entrepreneurs who have good business ideas that they are wildly displaying for the entire world to see on the internet, all in an effort to raise money for their idea, product, cause, etc.
If you’re reading this and are still unsure as to what I am talking about and keep thinking about if you’ve been on Kickstarter’s website—Go there now and take a look. But be careful because you will be easily distracted! Plus, I want you to come back to continue reading my blog, of course. You’ll miss out on some of the cool Kickstarter campaigns I’m about to show you if you leave and don’t come back.
Read MoreGrow your Business with 5 Proven Internet Marketing Strategies
posted in Internet marketing, Business Development
Internet Marketing has many names: Inbound Marketing, Content Marketing, E-Commerce, etc. however there are certain marketing strategies that almost any internet marketer would say are critical to a successful marketing campaign to grow your business.
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There is no doubt if you are in business of any kind, that over the past few years, marketing has shifted significantly. The marketing strategies businesses are using have shifted from offline to online. Even if a business has not yet moved “online” with a website or social media account, Google may have already created a Google+ page for the business, or The Yellow Pages has listed the business in their online directories (but that’s another blog for another time).
Why has marketing changed?
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When creating a marketing plan for your business, you probably have realized that there are several different parts that you have to include. These include a SWOT analysis, market research, budget, and more! But what do these different parts mean? Well it is easier to understand each of the pieces separately so let’s talk about the SWOT analysis portion of the marketing plan you need to create for your business.
You did it - you created a Twitter account for your small business. Ok, now what? It looks so scary—there are all these hashtags being thrown around and @ signs. What does it all mean? Ugh, after 5 minutes and still not knowing what to do, you give up.
When you surf the net do you do it on your computer, laptop, tablet, cell phone…am I missing anything? Geez, anymore there are a plethora of choices to browse the internet with, which is nice but also creates a little bit more hassle for you as a business. It is vital that you have a website that is responsive to all of these different devices.
It’s no secret that the heat makes workouts, runs, and outdoor activities a tad bit more challenging. Ok a lot more challenging for some of us, but what you might not realize is there is a lot of opportunity in summertime marketing.
Have you ever walked into a business and knew right away that something was different? Have you met representatives from a company and knew right away that you wanted to partner with them? What is it that makes a business stand out, what is it that draws you in. That thing that is sometimes hard to put your finger on is culture. The use of the word culture, when focusing on business is defined as a way of thinking, behaving, or working that exists in a place or organization.
