What does something so cool and fundamental as a beer glass have to do with marketing your business? You might be surprised to find out that your favorite beer is presented in a very specific way. Beer marketers are getting down to the details and matching glass styles with the beer they represent. Why? They have done the research behind presentation and have perfected which glass pairs best with beer. In their commercials and print ads you will see their wonderful ads presenting your favorite beer in a specialty mug. This presentation is a great example of how important marketing and presentation are for any company.  

Is Your Business a Pint or Challice?

You know you want to. You know you want to be the winner, to be the hero of the game, to kick the winning goal and have the whole stadium roar. 

Well, even if you are not an amazing soccer player, you can be the hero of the game, or at least your website. You can learn to add keywords to a website like a World Cup player but it takes more than just wearing a jersey and showing up.

The World Cup comes around every 4 years and people all over the world tune in to watch the best players in the world battle it out for the title of World Champions. For some, this goal is set in childhood and they focus on reaching it their whole lives. To then score a goal in the World Cup and to see your dreams become reality - now that’s pretty awesome!

There are a lot of great websites out there selling the same exact product or service that you are. But what makes a good website? Let’s start building a bangin’ website that will take your business to the next level.

Content is What Makes a Good Website

We always have people asking us exactly what we are doing here at Half a Bubble Out. Well, the truth is we do a bundle of things. But, most recently we’ve been involved in something really cool, and we want to tell you about it!

Happy employees make happy customers. Sound familiar? We’ve all heard this in business. But the weird thing is no matter how much a motto like this is hammered into our heads, many of us as leaders, management and business owners still do not follow it. Why oh why is this? 

Are you having issues increasing your website conversion? Are people visiting your website but just don’t seem to continue on into leads or customers? Are your offers not being downloaded? If this all sounds familiar the issue may be that YOU are talking about yourself way too much.

Is your business making money, but your employees are unhappy? You're not alone, because 70% of U.S workers are not engaged at work, and it has been proven that un-motivated employees can actually decrease a business's performance and profits - and that is a scary thought! We have compiled 10 stats on employee motivation and engagement that will knock your socks off.

Best practices are really important to your business because they can help it grow, reduce stress, and make everyone the most effective they can be. Does that sound useful? Well it is! It’s really useful - but finding a true best practice and not just business writing hype isn’t easy.

Watch out Snapchat, your evil, more snazzy twin Slingshot is here! Not really though. Facebook recently released a new app that is very similar to Snapchat. However, after trying out Slingshot I'm aftraid to say, that in my opinion, it's a bust. All of my fellow employees back me up as well!

If you're using SEO services for small business then congrats! You are on the right track to organizing a successful internet marketing strategy. But did you know that you could be doing it wrong? Here are 5 things that you could be doing wrong while trying to optimize your business on the internet.

1. Using Bad Content

But what is considered bad content? When you give information that is irrelevant to your company, is poorly written, poorly presented or just doesn’t make any sense, then ta-da! You have bad content. Giving people content that is rich, helpful and current is the best for SEO. There is no use going through the trouble keywording content that isn’t going to solve anybody’s problems. So make sure you are creating great content.