When you surf the net do you do it on your computer, laptop, tablet, cell phone…am I missing anything? Geez, anymore there are a plethora of choices to browse the internet with, which is nice but also creates a little bit more hassle for you as a business. It is vital that you have a website that is responsive to all of these different devices.
Think back to the last time you typed in a URL on your iPhone and it did not respond to your phone. The website page was all over the place, the text was so small and there was no way to see where you should be going to get to where you needed to be. Ugh, so, so frustrating! You gave it a go for a few minutes but your fingers kept pressing the wrong thing and you got tired of zooming in and out and scrolling around. You eventually gave up and decided to leave the site.
Does this sound familiar?
If it annoys you then guess what it? It annoys your customers and potential customers! This is a surefire way to make you lose business. That’s the last thing you want, right?
Right! So if you’re not on board with the responsive website designs already or don’t even know where to start when it comes to such an ordeal, no need to worry. Take a look at this beefy blog post by Moz. Boy oh boy there’s a lot of information crammed in there but it is some dang good stuff, which is why I’m recommending you read it!
After you get to the end click the link to keep reading the rest of the awesome article on the Moz site!
TIP: When in the process of finding a theme for your website [if you are choosing] or when you are explaining to your web developer make sure to tell them you want a site that is responsive on all different devices. Never forget this!
Screen Size Matters: Adapting Content Strategy For Multiple Devices
Posted by Simon Penson, Moz
The way we consume content is changing at a faster pace than at any time in history.
While the shift from print to digital was seismic from a structural perspective, things have not stopped moving ever since.
The growth of mobile, and now tablet use, is altering the landscape once again and adding a layer of complexity that businesses have never had to deal with before.
Marketers have been talking about a "mobile-first" future for some time now and while I believe that is the wrong way to look at it, there is little arguing against the stats.
Earlier this year, Facebook unveiled blockbuster ad figures that left even the most ardent fans surprised. Revenues of $2.5 billion for the Jan-March quarter were made up, for the first time, by majority mobile-based advertising money in a clear sign of our changing media consumption habits.
It has also made the job of creating a great content strategy that much more complex, and "cracking it" requires a structured approach that begins with an understanding of the way in which we interact with our everyday devices.
Getting to grips with what content to place where and when is the key aspect of the strategy construction process.
One of the best sources of data to inform that is a Google study from 2012, which you can view in full here. In it we learn that there is a clear user journey across devices and at different times of the day.
To create a truly data-informed picture, however, we need information on variables such as:
- What device is used, and when, in the day
- The order of devices in the classic purchase funnel
- Which devices we use to access key content platforms
- How long we spend on each device and what we look at on them
- With this knowledge it then makes it much easier to map out the right content.
Continue reading the original article: Screen Size Matters: Adapting Content Strategy For Multiple Devices