Have you ever heard of the term Best Practices?  If you’ve ever read a business book or an improvement book then you probably have. It seems like the term comes up all the time. One book says “best practices are amazing” and the other says “best practices are horrible,” but they never seem to define them. And it always seems to refer to big companies on the stock exchange and rarely about small business leaders like you and me.

We haven't blogged much about our videography, but you might be surprised to learn that Half a Bubble Out creates commercials, documentaries, and advertising clips on a regular basis. In fact, you might have seen some of our handy work in The Hignell Companies, Living in Chico, and the Bidwell Documentary videos. 

Looking forward to going to work every day is a luxury not everyone has, but sometimes just a little bit of employee recognition can make a big difference in making your company a happier place to be. It doesn’t have to be a big extravaganza. It’s actually the little things day in and day out that will have the most impact to help create a happy culture in your company and make it a place your employees look forward to coming to each day.

We bet you think you’re pretty darn good at adding keywords to a website. Well, there are some things that you are most likely leaving out that can help improve your website and SEO. Want to know what you’ve been missing out on or doing wrong? Keep reading to find out.

Writing can be a difficult thing to do. I personally went to school and chose a major that helped me become a better writer. But not all marketers, business owners, or other professionals are as lucky as I am. When you look at great websites of companies, they all have something in common. Content. Having access to content to give to your leads, customers, and other businesses is the key to a successful internet marketing strategy. A great way to quickly build your content is blogging. But why blog?

People are what make a good website. Without people the Internet would be a dark and somber place. Facebook would be nothing without the millions of people who add pictures of their children, family videos, and share what they do day to day. Those people light up the technical side of the Internet, and give life to website code and CSS style sheets. This is also true for your own website. If no one is visiting and using your website then it isn’t living, and it isn’t working for your business.

Marketing online is where the future is for small businesses. Don’t be left behind by sticking to old methods and outdated advertising platforms.

Curate a blog about curating? Challenge accepted! A lot of people are still unaware or skeptical about curating other related industries’ blog posts into their own to help support information or to share content as a part of their internet marketing strategy. Here at Half a Bubble Out we curate other industry professionals’ blogs weekly because we think that sharing other people’s knowledge and ideas other than our own helps to offer a good balance, and when we find awesome blogs we like to give them a shout out!

You can write a blog in one hour, but here’s the disclaimer: you have to be writing what you know or at least something you have learned. For example, I couldn’t write a blog about global warming in one hour because I know next to nothing about it, but I could easily write a blog giving you internet marketing tips because it’s what I do day in and day out.

Do you want to connect with your customers on a more personal level? Do you want to show them that you genuinely care about what they think and feel? Well, this is why social media is an important part of your internet marketing strategy! Social media is your stepping stone to becoming more connected with your customers and potential customers. If this is what you want as a business (I don’t know who wouldn’t) keep reading!