Best practices are really important to your business because they can help it grow, reduce stress, and make everyone the most effective they can be. Does that sound useful? Well it is! It’s really useful - but finding a true best practice and not just business writing hype isn’t easy.

Watch out Snapchat, your evil, more snazzy twin Slingshot is here! Not really though. Facebook recently released a new app that is very similar to Snapchat. However, after trying out Slingshot I'm aftraid to say, that in my opinion, it's a bust. All of my fellow employees back me up as well!

If you're using SEO services for small business then congrats! You are on the right track to organizing a successful internet marketing strategy. But did you know that you could be doing it wrong? Here are 5 things that you could be doing wrong while trying to optimize your business on the internet.

1. Using Bad Content

But what is considered bad content? When you give information that is irrelevant to your company, is poorly written, poorly presented or just doesn’t make any sense, then ta-da! You have bad content. Giving people content that is rich, helpful and current is the best for SEO. There is no use going through the trouble keywording content that isn’t going to solve anybody’s problems. So make sure you are creating great content.

The other day my two-year-old daughter desperately wanted to play outside and I desperately needed to submit an online press release, so I told her “just a minute, mommy has to work and then we’ll go outside.” That bought me some time and got me thinking: even though she’s not yet at the stage of asking questions, she clearly understands when I explain something to her in very simple terms. One day, she’s going to ask me what I’m working on. How would I explain internet marketing to her?

Blogging and the word sexy? Yep that’s right. We know you don’t often hear those two paired together. But we’re here to tell you that actually, they go hand in hand. What’s sexier than a website that blogs consistently and produces quality content in the internet marketing world—not a whole lot, folks. Still don’t believe us? Read on to learn more, we bet you’ll be on board. Be careful though, it’s about to get steamy.

While reading this blog we suggest turning on Justin Timberlake’s “Sexy Back” as a soundtrack to this blog. Trust us and trust Justin, it’ll get you in the sexy blogging mood.

Who likes to fill out a form online? Not a lot of people! Yes, quite a few people end up on landing pages but not a lot end up converting and filling out the form. Ugh, so frustrating! Why is that? Well, there are lots of things that go into the science of a landing page but there are a few KEY parts that will deter almost any visitor away.

Struggling to master social media for your business? That’s why we’re here! Social media is an important part of translating your business's personality, plus it can seriously boost traffic to your website. One small business that has used social media to get its brand in the spotlight is Coconut Bliss. Coconut Bliss is an organic dessert company based in Eugene, Oregon. Its ice cream now graces the shelves of Raleys and many other stores, partly due to its social media skills.

Starting a new business? Launching a new product? Want to get your message out there as fast as possible?! Well, that’s why social media is an important marketing tool! If you want to spread the word about your new endeavor, stop asking why is social media important and get ready to launch your campaign on social media and promote, promote, promote!

Do you want to increase website conversion in a flashy way? Creating a video and integrating it into your internet marketing strategy is the way to go! It is important to keep the content that you create current and constantly moving. But how do you create a video that will bring your company success?

Creating the Video

1. Keep the video to less than two minutes. If you can, 30 seconds is best! With the unlimited content that people have access to on the internet, our attention spans have become shorter because we know that we can find a video that can give us the same end result even with it being 30 seconds.

If you’re like me, when you sit down to write a blog article you either know exactly what you’re going to write about, you’ve been assigned a topic, or you got nothin’ and two hours to write it in.