Landing pages on your website are vital to capture qualified leads and convert them into possible customers. It’s almost like magic. However, when done wrong, a landing page can actually hurt your website and cause you to lose possible leads. In this blog you’ll learn how to create the best landing pages that actually convert visitors into leads.

This last weekend was really interesting. I watched my sister's team win the College Softball Super Regionals for the Oregon Ducks, drove 11 hours in two days, and had time to watch The Internship after a long day. That's when I realized how The Internship movie could help people understand what we do at Half a Bubble Out, and how we help businesses grow. 

You may be asking what the difference is between normal lead generation techniques and Inbound Marketing lead generation techniques? Well, there are many different lead generation techniques that are employed across industries (some frankly are better than others). We like to focus on marketing that people love, so we choose to implement an inbound method for generating leads. But, don't let me get ahead of myself. Let's start with the basics:

Have you ever heard of the term Best Practices?  If you’ve ever read a business book or an improvement book then you probably have. It seems like the term comes up all the time. One book says “best practices are amazing” and the other says “best practices are horrible,” but they never seem to define them. And it always seems to refer to big companies on the stock exchange and rarely about small business leaders like you and me.

We haven't blogged much about our videography, but you might be surprised to learn that Half a Bubble Out creates commercials, documentaries, and advertising clips on a regular basis. In fact, you might have seen some of our handy work in The Hignell Companies, Living in Chico, and the Bidwell Documentary videos. 

Looking forward to going to work every day is a luxury not everyone has, but sometimes just a little bit of employee recognition can make a big difference in making your company a happier place to be. It doesn’t have to be a big extravaganza. It’s actually the little things day in and day out that will have the most impact to help create a happy culture in your company and make it a place your employees look forward to coming to each day.

We bet you think you’re pretty darn good at adding keywords to a website. Well, there are some things that you are most likely leaving out that can help improve your website and SEO. Want to know what you’ve been missing out on or doing wrong? Keep reading to find out.

Writing can be a difficult thing to do. I personally went to school and chose a major that helped me become a better writer. But not all marketers, business owners, or other professionals are as lucky as I am. When you look at great websites of companies, they all have something in common. Content. Having access to content to give to your leads, customers, and other businesses is the key to a successful internet marketing strategy. A great way to quickly build your content is blogging. But why blog?

People are what make a good website. Without people the Internet would be a dark and somber place. Facebook would be nothing without the millions of people who add pictures of their children, family videos, and share what they do day to day. Those people light up the technical side of the Internet, and give life to website code and CSS style sheets. This is also true for your own website. If no one is visiting and using your website then it isn’t living, and it isn’t working for your business.

Marketing online is where the future is for small businesses. Don’t be left behind by sticking to old methods and outdated advertising platforms.