Who likes to fill out a form online? Not a lot of people! Yes, quite a few people end up on landing pages but not a lot end up converting and filling out the form. Ugh, so frustrating! Why is that? Well, there are lots of things that go into the science of a landing page but there are a few KEY parts that will deter almost any visitor away.

Struggling to master social media for your business? That’s why we’re here! Social media is an important part of translating your business's personality, plus it can seriously boost traffic to your website. One small business that has used social media to get its brand in the spotlight is Coconut Bliss. Coconut Bliss is an organic dessert company based in Eugene, Oregon. Its ice cream now graces the shelves of Raleys and many other stores, partly due to its social media skills.

Starting a new business? Launching a new product? Want to get your message out there as fast as possible?! Well, that’s why social media is an important marketing tool! If you want to spread the word about your new endeavor, stop asking why is social media important and get ready to launch your campaign on social media and promote, promote, promote!

Do you want to increase website conversion in a flashy way? Creating a video and integrating it into your internet marketing strategy is the way to go! It is important to keep the content that you create current and constantly moving. But how do you create a video that will bring your company success?

Creating the Video

1. Keep the video to less than two minutes. If you can, 30 seconds is best! With the unlimited content that people have access to on the internet, our attention spans have become shorter because we know that we can find a video that can give us the same end result even with it being 30 seconds.

If you’re like me, when you sit down to write a blog article you either know exactly what you’re going to write about, you’ve been assigned a topic, or you got nothin’ and two hours to write it in.

Landing pages on your website are vital to capture qualified leads and convert them into possible customers. It’s almost like magic. However, when done wrong, a landing page can actually hurt your website and cause you to lose possible leads. In this blog you’ll learn how to create the best landing pages that actually convert visitors into leads.

This last weekend was really interesting. I watched my sister's team win the College Softball Super Regionals for the Oregon Ducks, drove 11 hours in two days, and had time to watch The Internship after a long day. That's when I realized how The Internship movie could help people understand what we do at Half a Bubble Out, and how we help businesses grow. 

You may be asking what the difference is between normal lead generation techniques and Inbound Marketing lead generation techniques? Well, there are many different lead generation techniques that are employed across industries (some frankly are better than others). We like to focus on marketing that people love, so we choose to implement an inbound method for generating leads. But, don't let me get ahead of myself. Let's start with the basics:

Have you ever heard of the term Best Practices?  If you’ve ever read a business book or an improvement book then you probably have. It seems like the term comes up all the time. One book says “best practices are amazing” and the other says “best practices are horrible,” but they never seem to define them. And it always seems to refer to big companies on the stock exchange and rarely about small business leaders like you and me.

We haven't blogged much about our videography, but you might be surprised to learn that Half a Bubble Out creates commercials, documentaries, and advertising clips on a regular basis. In fact, you might have seen some of our handy work in The Hignell Companies, Living in Chico, and the Bidwell Documentary videos.