Marketing online is where the future is for small businesses. Don’t be left behind by sticking to old methods and outdated advertising platforms.
With that said, many of the SEO services provided by companies around the world are becoming outdated. The quick service they provide may give your small business website a short term boost, but what you really want is the longevity to go the distance and beat the competition.
If you have a business email, you have no doubt been solicited by SEO service providers from various countries, claiming they can get you to the top of the search engine results page in no time. Maybe you have even tried using one of these companies and found it to be a waste of time and money.
SEO services have been changing and are continuing to change. Because one of the most used search engines continues to refine the search process and better the user experience, how they rank your website is no longer solely based on how many keywords you have or if you have all the tags and titles labeled just right. That technical side of SEO services are just the beginning steps that SEO services for small business need to take.
SEO services have transformed and now need to be part of a larger strategy to be sustained over time. They need to be woven throughout your overall marketing strategy in order to attract visitors to your website, convert those visitors into lead and then nurture your leads to become customers who stick around.
This type of strategy could be looked at as optimizing your website presence online, rather than only focusing on Search Engine Optimization, since these services should include more than just optimizing for the Search Engines. Your internet strategy needs to include not only your website, but your blog and your social media platforms as well. Small businesses need to focus on their overall presence on the internet. check out this "hierachy" put together by gshiftlabs.com. This gives a great visual of how technical SEO services are just the beginning of your internet marketing strategy!
If you want to increase your brand awareness and bring more traffic to your website, gain leads and new customers -- stop settling for short bursts. Get ready to reach your long term business goals and make your small business the #1 top of mind in your industry. Download our new eBook “Supercharge your Business and Skyrocket your profits” to find out what strategies you should be using instead of focusing solely on SEO services for small business.
If you are ready to talk to someone right now, then call us for a strategy session where we can give you the big pieces you are missing in your online marketing strategy to make sure you are no missing out on the thing that will set you apart from the competition.