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What Makes Good Business Ideas Successful?

Wed, Jul 30, 2014 @ 09:00 AM / by Jessica Miley

posted in Grow Your Business

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What you first need to realize is that starting your own business is hard. You know the saying, if it were easy everybody would do it? That directly relates to starting your own business and being successful. There are many risks that are present that you must be willing to take on. One of the best ways to know if your idea is among the handful of good business ideas that can be successful is performing market research. But what do you need to know?

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The Awesomeness of Best Practices in 5 minutes, No Kidding!

Tue, Jul 29, 2014 @ 09:00 AM / by Michael Redman

posted in Best Practices

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STOP! You have got to keep reading this post. It will be fast and painless and it could be the one thing that super charges your business this year. 

Best practices are usually the most boring thing in the world. I mean who would really choose to sit and study best practices let alone really understand them. But they are simple and important and in the next 5 minutes I will hopefully prove it.

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How to Market Your Business On Facebook & Knock Your Fans’ Socks Off

Mon, Jul 28, 2014 @ 09:13 AM / by Raquel Royers

posted in Social Media, Marketing

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You’re scrolling through your Facebook news feed. Scroll, scroll, boring, scroll, ‘like’, scrolling, ew, scroll, comment, pause, scroll. Thirty minutes later you exit and go back to work. Does this about sum up what your Facebook experience is like? So what is it exactly that makes you stop on that one page or advertisement and decide to like the page, status or engage with the post?

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3 Marketing Tips Even the Best CEOs Don’t Know

Fri, Jul 25, 2014 @ 09:00 AM / by Natasha Hawkins

posted in Marketing

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It’s time to stop waiting for things to happen, and go out and make them happen. You're 2 years in from the day you started your business, you have staff, payroll, and you even have an accountant. But something’s missing. Every day you're met with this nagging thought that your business isn’t beating out your competitors. This nagging feeling won’t go away until you do something to pull away from the pack. Get standout-marketing tips here!

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What You Don’t Know About Lead Generation But Wish You Did!

Thu, Jul 24, 2014 @ 09:00 AM / by Vicky Zancanella

posted in Lead Generation, Inbound Marketing

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You’ve made your goals, you’ve outlined the numbers you want to hit, and your sales team is expecting all those leads to start funneling in so your company can reach those goals. Read More

Utilize Google AdWords to Grow Your Business

Wed, Jul 23, 2014 @ 09:00 AM / by Jessica Miley

posted in Grow Your Business

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So you are new to Google AdWords or maybe you are questioning whether you have been doing them correctly at all. Either way it is important to know the basics of AdWords to ensure that you are taking the steps to grow your business, not being frivolous with your actions and spending.

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Is Virality the Key to Grow Your Business?

Tue, Jul 22, 2014 @ 09:00 AM / by Paige Gilbert

posted in Grow Your Business

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Many people think all they need is something to “go viral” to grow their business for years to come. While this seems like a quick, easy fix, it’s actually not where you should be focusing your attention. Instead, the key is considering if you’re creating good or bad online content. If you’re producing good content it won’t matter if it goes viral or not. It will be helping your business grow either way.

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3 Ways to Motivate Your Employees So They Love Coming to Work

Mon, Jul 21, 2014 @ 09:00 AM / by Raquel Royers

posted in employee motivation, employee happiness

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Do you wonder why your business is not as successful as it could be? Do your employees or the people you manage walk in the door of the office with a blank face, a loud sigh and look of hatred on their faces? If this sounds all too familiar then you most likely are lacking company culture in your business and need to learn how to motivate employees at your business. To really be a truly successful business you need to have employees that love to come to work—this all depends on the work environment YOU provide.

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Is Quality AND Quantity Necessary In Your Blogging Strategy?

Sat, Jul 19, 2014 @ 03:00 PM / by Raquel Royers

posted in Internet marketing, Blogging

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The never-ending question when it comes to blogging is, "do you shoot for quantity or quality?" Or, can you in fact have both? As marketers we ask ourselves this, as well as our clients [business owners] all the time.

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6 Reasons You Will Love to Increase Website Conversion

Fri, Jul 18, 2014 @ 09:05 AM / by Natasha Hawkins

posted in Website Development, Lead Conversion

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When someone talks about wanting to increase website conversion it sounds like a pretty technical marketing tactic; however what people don’t realize is this attention to detail can really benefit your customers and your business. Customizing pages for conversion helps streamline your pages to create one cohesive design and flow for customers. Meaning your website visitors won’t have to guess where to go or what to do. Taking the guess work out of your website will bring you more customers and even more happiness. 

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Data Shows Brand Engagement on Facebook Is Declining

Thu, Jul 17, 2014 @ 04:22 PM / by Raquel Royers

posted in Social Media, News

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We have so many clients that continue to want to push the majority of their social media efforts toward Facebook. However, is that really the smartest thing to do any more? Our response is typically, no. Facebook is no longer the powerful marketing tool it once used to be and studies show that engagement among business Facebook pages is definitely plummeting.

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Explore How to Increase Sales Through Customer Service

Wed, Jul 16, 2014 @ 11:10 AM / by Jessica Miley

posted in Lead Nurturing, Best Practices

0 Comments

Wouldn’t it be great to have tools in your tool belt to help increase your company’s sales through existing customers? Guess what, it is your lucky day! Using these tips to learn how to increase sales through customer service will not only help your sales, but is cost effective as well. It is cheaper to keep an existing customer than to gain a new one. So you should focus on delighting your current customer to keep them coming back for more by:

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Good Business Ideas Start on Kickstarter—Will Yours Be Next?

Mon, Jul 14, 2014 @ 09:08 AM / by Raquel Royers

posted in small business, Business Development

0 Comments

Kickstarter—the land of hopeful entrepreneurs who have good business ideas that they are wildly displaying for the entire world to see on the internet, all in an effort to raise money for their idea, product, cause, etc.

If you’re reading this and are still unsure as to what I am talking about and keep thinking about if you’ve been on Kickstarter’s website—Go there now and take a look. But be careful because you will be easily distracted! Plus, I want you to come back to continue reading my blog, of course. You’ll miss out on some of the cool Kickstarter campaigns I’m about to show you if you leave and don’t come back.

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Grow your Business with 5 Proven Internet Marketing Strategies

Fri, Jul 11, 2014 @ 10:38 AM / by Natasha Hawkins

posted in Internet marketing, Business Development

0 Comments

Internet Marketing has many names: Inbound Marketing, Content Marketing, E-Commerce, etc. however there are certain marketing strategies that almost any internet marketer would say are critical to a successful marketing campaign to grow your business.

 

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Marketing is Shifting: Is your Business Keeping Up?

Thu, Jul 10, 2014 @ 12:09 PM / by Vicky Zancanella

posted in Internet marketing, Inbound Marketing

0 Comments

There is no doubt if you are in business of any kind, that over the past few years, marketing has shifted significantly. The marketing strategies businesses are using have shifted from offline to online. Even if a business has not yet moved “online” with a website or social media account, Google may have already created a Google+ page for the business, or The Yellow Pages has listed the business in their online directories (but that’s another blog for another time).

Why has marketing changed?

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How to SWOT Your Marketing Plan Into Shape

Wed, Jul 09, 2014 @ 04:37 PM / by Jessica Miley

posted in Business Development, Marketing

0 Comments

When creating a marketing plan for your business, you probably have realized that there are several different parts that you have to include. These include a SWOT analysis, market research, budget, and more! But what do these different parts mean? Well it is easier to understand each of the pieces separately so let’s talk about the SWOT analysis portion of the marketing plan you need to create for your business.

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How to Make a Small Business Grow With Twitter [4 Steps]

Tue, Jul 08, 2014 @ 04:21 PM / by Raquel Royers

posted in small business, Social Media

0 Comments

You did it - you created a Twitter account for your small business. Ok, now what? It looks so scary—there are all these hashtags being thrown around and @ signs. What does it all mean? Ugh, after 5 minutes and still not knowing what to do, you give up.

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Be Smart With Your Website Development: Be Responsive

Mon, Jul 07, 2014 @ 11:09 AM / by Raquel Royers

posted in Website Development

0 Comments

When you surf the net do you do it on your computer, laptop, tablet, cell phone…am I missing anything? Geez, anymore there are a plethora of choices to browse the internet with, which is nice but also creates a little bit more hassle for you as a business. It is vital that you have a website that is responsive to all of these different devices.

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Turn Up Your Marketing Heat With Summer Offers and Emails

Sat, Jul 05, 2014 @ 03:00 PM / by Natasha Hawkins

posted in email marketing, Marketing

0 Comments

It’s no secret that the heat makes workouts, runs, and outdoor activities a tad bit more challenging. Ok a lot more challenging for some of us, but what you might not realize is there is a lot of opportunity in summertime marketing.

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7 Steps to Creating a Company Culture that Sticks!

Thu, Jul 03, 2014 @ 12:02 PM / by Vicky Zancanella

posted in Business Development

0 Comments

Have you ever walked into a business and knew right away that something was different? Have you met representatives from a company and knew right away that you wanted to partner with them? What is it that makes a business stand out, what is it that draws you in. That thing that is sometimes hard to put your finger on is culture. The use of the word culture, when focusing on business is defined as a way of thinking, behaving, or working that exists in a place or organization.

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How the World Cup is Showing Us Why Social Media Is Important

Wed, Jul 02, 2014 @ 09:42 AM / by Jessica Miley

posted in Internet marketing, Content Marketing, Social Media

0 Comments

What does the World Cup 2014 and social media have in common? They are both popular internationally. That is one of the cool things about social media is that you are easily able to connect with millions of people regarding the same topic, in this case organized sports, while actually cheering for the same or different team. But what does this have to do with why social media is important to your business? Because you can hop on the bandwagon, get creative and join the conversation that is already being had on social media.

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5 Ways Your Writing Can Lose Your Leads Online

Tue, Jul 01, 2014 @ 09:00 AM / by Paige Gilbert

posted in Lead Generation, Content Marketing

0 Comments

Writing content is at the center of inbound marketing. It can help or hinder your online lead generation efforts. You have a short and distinct window to capture your reader’s attention, provide them quality information, and leave them wanting more. However, it doesn’t take much to lose someone’s attention. Making some or all of the following mistakes are surefire ways to lose your leads online.

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