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Is Virality the Key to Grow Your Business?

July 22, 2014 / by Paige Gilbert

Many people think all they need is something to “go viral” to grow their business for years to come. While this seems like a quick, easy fix, it’s actually not where you should be focusing your attention. Instead, the key is considering if you’re creating good or bad online content. If you’re producing good content it won’t matter if it goes viral or not. It will be helping your business grow either way.

When you think of something going viral you probably think of:

Grumpy Cat Memes

grumpy_cat_viral_meme

Source: Meme Generator

 Gangnam Style

Rainbows

The popularity of this stuff going viral seems like an easy step to grow your business, by why and how did it go viral in the first place? It’s impossible to know.

We can guess what did or didn’t help a piece of content go viral, but it’s hard to know for sure what’s going to catch on. We know people tend to click on and view things that contain warm fuzzy visuals like babies and animals, colors play a role in emotion, and headlines are extremely important. But this doesn’t necessarily mean virality. While yes something that goes viral can help grow your business by extending your reach online for a limited time, it’s really not a place to focus your time. In other words, don’t put all your marketing eggs in the “try to go viral” basket.

Instead, focus on the what good and bad online content looks like.

Good online content that will help grow your business for years to come will be high-quality, cause a positive emotional reaction, be relatable for people, have pleasing visuals and help answer the questions being typed into Google.

Something that is considered bad online content, at least in terms of the opportunity to go viral, will make these mistakes:

Five Reasons Your Awesome Content Isn’t Going Viral - Via Who Is Hosting This: The Blog

Source: WhoIsHostingThis.com

In the end, you can’t “make” something go viral – it kind of just happens – but you can make sure you know what to do and what not to do to produce good content that will help grow your business whether it goes viral or not.

If you’d like more information about creating high-quality content that will help grow your business and skyrocket your profits, download our free offer below.

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Topics: Grow Your Business

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