Facebook announced that it will begin to roll out new user preferences that will give Facebook users the option to customize and personalize their news feeds more so to their liking. On July 9, 2015, Facebook announced the change, which will be rolling out to all devices in a new update during the coming weeks.

You can’t ignore social media any more if you want your business to reach modern consumers. One of the common questions businesses have when hiring or evaluating their social media agency is “what exactly should be measured?" Is it more than just setting up a profile and seeing if anything happens? We would say yes, and it is essential to track the effectiveness of your social media accounts through measuring these 5 things:

You may have heard some of the changes that Facebook was making to its algorithm and how content will be displayed to users back in April. Today Facebook has announced even more changes to its video algorithm. For every business that is on Facebook, visibility is key. If you are a company with a social media presence, how much your posts show up may be impacted. Depending on the extent of your social media marketing and user base, these changes could impact your marketing reach quite a bit.

Here is a summary of the recent changes for publishers and the even more recently announced changes to Facebook videos:

Do you want to be able to schedule and manage all of your social media accounts from one location? You’re in luck! There are tools that allow for you to manage everything from one platform instead of moving back and forth between Facebook, Twitter, LinkedIn etc. Ultimately this will save you SO much time and money!

Social media is an important part of your marketing strategy. With so many different social media opinions and tips that are thrown at you every day, here are 7 quick tips from us, a social media marketing company, that are easy to understand and can be implemented in your business.

Congratulations! You hired an employee to monitor and manage your social media accounts. These platforms are awesome ways for potential customers to engage with your business and brand. But with great power comes great responsibility. Your new employee needs to have social media training. Here’s why.

Meet social media Sarah. When it comes to her personal social media pages she never misses an opportunity for a stellar status update. She’s a great Facebook friend. She’s terrific at Twitter. Her LinkedIn profile is professional. Her Instagram is incredible. She manages all of her personal social media accounts flawlessly. It’s fun for her and she’s good at it, which is why she thinks she could do it as a career, no problem.

Poor Sarah. She doesn’t know that there are some big differences between social media for personal and business use. She needs social media consulting if she’s going to even think about doing it professionally.

It has been said for a while now that if you are a business, you need to have a website. You probably already do. You may not, however, have a social media presence. In today’s always connected world, people are online all of the time on Facebook, Twitter, Instagram and other networks.

Having a social media presence is just as important as having a website, and can actually bring benefits that would be hard or nearly impossible with having only your website as a tool. Here are some ways a social media agency can engage your customers:

As a business owner you have probably heard time and time again that you should hire a social media consultant. Ok, you’re finally looking into the benefits of having one and why you should actually do so. One of the biggest reasons you should hire a consultant to manage your social media is because they can help grow your business.

As a small business owner there are two things that you never seem to have enough of: time and money. When you’re faced with the latest and greatest social fad presented to you by some overly excited junior executive you tune out. When you have gobs of salesy emails in your inbox from social media management companies claiming to take your business to the next level with a new and improved software, you hit delete. Your first thought is that you don’t have the time to waste on these things, let alone the money to invest in them, but being social online is not a waste of time or money for your business and here’s why.