Are you wondering why you would actually need to spend the money to hire a social media consultant for your business? I mean, can’t you just have your secretary monitor Facebook or bring on an intern for a couple semesters to set up social media accounts for you?

Social media marketing is a great way to get exposure and create connections amongst other businesses and professionals in your industry. LinkedIn can be a confusing platform as a business, especially when it comes to knowing how to utilize it for your business's success. Keep reading to learn some tips on how to get the most out of LinkedIn.

Is your small business on Twitter? If so, maybe you noticed a couple months ago that Twitter rolled out analytics to all users, which in the past were only available to those who bought advertisements through them.

With 2014 coming to an end, it’s time to evaluate how different marketing strategies worked throughout the year and how we should change them in 2015 to work better, as well as what predictions we have for the future of marketing, specifically social media. It should be no surprise for you to hear that social media marketing isn’t going anywhere anytime soon. So, why is social media important in 2015?

Can my small business take a break from social media during the holidays? This is a question that is all too familiar. Here’s a simple answer for you: No. While it is a festive time of year where you are supposed to be spending time with family and friends sipping hot cider in front of the fire and wrapping gifts, the world of business must go on.

Things are constantly changing in the marketing world, especially with internet marketing. Even more specifically, social media marketing. A platform that is famous for continually issuing updates and messing around with its algorithm is good ole’ Facebook.

Social media can be extremely beneficial for your small business and can help with your marketing efforts. However, things are always changing and we want to help keep you up to date! Most recently, Facebook has announced that those who bombard fans with annoying promotions will see a decline in distribution. To have a successful small business it’s important to keep up on such announcements. 

As a small business owner social media can be a scary thing. There’s so many platforms to be on; Twitter, Facebook, Pinterest, Google+, Instagram, the list goes on. You do an OK job with posting every couple of days but you are just not seeing much engagement or turnout like other brands do.

As a business owner or marketing coordinator for your business you know by now that it’s crucial to have a social media presence for your business or brand. Almost everyone and their mother (literally, grandma too) are on Facebook, Twitter, Pinterest, etc. As a business you should be taking advantage of this!

But what the heck are all of those people doing on these social networks anyway? Aren’t they just for chatting between friends and sharing silly meme’s?

Twitter is a great tool for businesses to share their content on as well as build relationships and generate leads. However, there are certain mistakes that many people are making on Twitter that is negatively affecting their small business! While Twitter can be highly beneficial to your business, it actually hurts you if you make certain mistakes. Keep reading to find out what those are so that you don’t make them, or can stop making them!