Hashtags can be confusing. There’s kind of an unspoken rule about them when it comes to using them in marketing in social media. But to efficiently and effectively use Twitter for business you need to know what you’re doing and even more importantly, what not to do.
Read MoreHow to Market Your Business On Facebook & Knock Your Fans’ Socks Off
posted in Social Media, Marketing
You’re scrolling through your Facebook news feed. Scroll, scroll, boring, scroll, ‘like’, scrolling, ew, scroll, comment, pause, scroll. Thirty minutes later you exit and go back to work. Does this about sum up what your Facebook experience is like? So what is it exactly that makes you stop on that one page or advertisement and decide to like the page, status or engage with the post?
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We have so many clients that continue to want to push the majority of their social media efforts toward Facebook. However, is that really the smartest thing to do any more? Our response is typically, no. Facebook is no longer the powerful marketing tool it once used to be and studies show that engagement among business Facebook pages is definitely plummeting.
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You did it - you created a Twitter account for your small business. Ok, now what? It looks so scary—there are all these hashtags being thrown around and @ signs. What does it all mean? Ugh, after 5 minutes and still not knowing what to do, you give up.
How the World Cup is Showing Us Why Social Media Is Important
posted in Internet marketing, Content Marketing, Social Media
What does the World Cup 2014 and social media have in common? They are both popular internationally. That is one of the cool things about social media is that you are easily able to connect with millions of people regarding the same topic, in this case organized sports, while actually cheering for the same or different team. But what does this have to do with why social media is important to your business? Because you can hop on the bandwagon, get creative and join the conversation that is already being had on social media.
Watch out Snapchat, your evil, more snazzy twin Slingshot is here! Not really though. Facebook recently released a new app that is very similar to Snapchat. However, after trying out Slingshot I'm aftraid to say, that in my opinion, it's a bust. All of my fellow employees back me up as well!
Learn How A Small Business Can Pack Big Flavor on Social Media
posted in small business, Social Media
Struggling to master social media for your business? That’s why we’re here! Social media is an important part of translating your business's personality, plus it can seriously boost traffic to your website. One small business that has used social media to get its brand in the spotlight is Coconut Bliss. Coconut Bliss is an organic dessert company based in Eugene, Oregon. Its ice cream now graces the shelves of Raleys and many other stores, partly due to its social media skills.
Starting a new business? Launching a new product? Want to get your message out there as fast as possible?! Well, that’s why social media is an important marketing tool! If you want to spread the word about your new endeavor, stop asking why is social media important and get ready to launch your campaign on social media and promote, promote, promote!
Do you want to connect with your customers on a more personal level? Do you want to show them that you genuinely care about what they think and feel? Well, this is why social media is an important part of your internet marketing strategy! Social media is your stepping stone to becoming more connected with your customers and potential customers. If this is what you want as a business (I don’t know who wouldn’t) keep reading!
