Hashtags are common day knowledge in our world anymore. We see them on social media networks like Twitter, Facebook and Instagram. And lately they are even making it into conversations, most of the time as a joke or making fun of something; regardless, they are becoming more and more common in our language, virtual world or not.

Should I be using Instagram for my business?

When it come to social media, there seems to be two sides of the discussion. Those who use it as part of their daily lives and those who have no idea how social media is as powerful as it really is. This is true of the general population, but it also seems to hold true to the business population as well. If you are questioning whether or not social media is worth the investment for your business, for your career, or even for your personal life, this video by Erik Qualman is a must watch!

Many business owners or managers, much like yourself, acknowledge the fact that social media is present and frequently used in businesses. However, only a majority of those people actually realize the extent of how much social media can help your business when it is used as social media marketing in your internet marketing strategy.

In the fast-paced world of social media, businesses can have a difficult time keeping up with what’s hot and what’s not. There are many different platforms for businesses to use as lead generation techniques that are also a great way to connect with your current customers. But which social media platforms should your business choose?

It’s a Wednesday night, you’ve got a glass of wine in your hand and there’s nothing to do. Nothing that appealing is on TV and you’re too tired to try to work on that project you brought home with you. You break out the laptop and decide that maybe you’ll just check up on what your friends are doing on Facebook and check your email and call it a night.

We get it, you think that social media is just for the teenager next door and you may wonder “Why is social media important to my business?” But let me tell you, social media isn’t just for adolescents. According to the Pew Research Center, 73% of adults using the web are now using some sort of social networking sites; and 42% of those adults use multiple social media sites. This means that your business could be missing out on free internet marketing and advertising if you aren’t using social media as a part of your internet marketing strategy.

If you ask your grandma, grandpa or any person over the age of 55, "why is social media important?" they will most likely all have a similar answer: to stay in contact with those you have relationships with.

With Facebook's last overhaul of Facebook pages over 2 years ago, the social media giant has once again decided to make a big change. This change was announced on March 10^th. Why are social media changes so important to watch for? These changes will directly affect business pages on Facebook. If you are a business owner or an Admin of a business page then it is important that you understand these changes and prepare for them.