Twitter is one of the best places to put your lead generation techniques to the test. You have a large audience, it’s a social atmosphere and there are people just waiting to find and learn about new companies and services. If you aren’t already doing this, what are you waiting for? You’re missing out!

No really, people make purchases after talking about brands and products on social media. So, if you are a business owner, that’s the answer to your question “Why is social media important?”

There’s no doubt that blogging consistently is an effective internet marketing strategy to help produce informational and helpful content on your website. However, it doesn’t end after you’ve finished posting a blog. You can’t expect people to just stumble upon it. That’s why we push it out to social media and share the content with friends, colleagues, industry leaders, clients and so on. But, why stop there? To fully get the benefit of your blog posts you should be sharing them more than once on social media. Continue reading to find out why blog posts should be recycled.

Social media and the Super Bowl go hand in hand. So, of course before the big game day has even arrived people are already sharing their favorite leaked Super Bowl commercials via Facebook, Twitter, Google+, you name it. Continue reading to view some of the best Super Bowl commercials of 2014 and the companies behind them who understand why social media is important.

Do you know the usernames and passwords for your Twitter, Facebook, Pinterest, LinkedIn, Google+, and other social media accounts? If not, who does? As a business owner or marketing officer it is important that you keep tabs on social media logins and access levels. If you don’t, it’s only a matter of time before you face a password recovery beast. Some of you may have already experienced recovering a Facebook account, and if so, then you know exactly what I’m talking about. It’s a pain, and downright evil process to recover passwords. Which is why here at Half a Bubble Out we have created a simple downloadable template to keep track of your business' password information.

Whether it is your own personal reputation or the reputation of your business, social media is an important aspect of monitoring and maintaining it in the online world. When someone hears of a business or a brand and wants to know more or connect with them they search in the various social networks. So, why is social media important for your online reputation? Keep reading to find out.

In today’s world social media marketing is extremely important for your business. We know you’ve heard this before, it’s no secret. However, the most difficult part is knowing what social networks your business should actually be on. This blog will help you to decide if Pinterest is the right social network for you to promote your business on and if so, how to go about doing it.

Are you one of those skeptical but curious business owners who can't seem to grasp why social media is important for your business? You post once in awhile on Facebook, but deep down you know you're not using social media to its fullest potential. This is precisely where most of our customers start. They know enough to get by, but social media really is this black hole that they can't put their finger on. Last week we had a meeting with one of our clients and her questions lead to a great discussion about why is social media important. 

You already experience native advertising, you just don’t know it. If you’ve been researching this whole internet marketing thing for your small business you might have come across the term “native advertising.” It’s what we like to call a “fuzzy” term, meaning it’s used a lot, but the true meaning is not always fully known or understood. Today’s internet marketing tips will help explain native advertising and why it may or may not be a good advertising source for your small business.

What is Native Advertising?