When it come to social media, there seems to be two sides of the discussion. Those who use it as part of their daily lives and those who have no idea how social media is as powerful as it really is. This is true of the general population, but it also seems to hold true to the business population as well. If you are questioning whether or not social media is worth the investment for your business, for your career, or even for your personal life, this video by Erik Qualman is a must watch!
So view this video with simple statistics, a catchy beat, and then you decide- is social media really important? One thing is for sure, good or bad social media is having a pretty powerful impact on all of us.
In case you didn’t catch them all, or just don’t feel like watching a video here are a few of the amazing statics from Qualman’s 4th video of its kind:
The social media platform Facebook as a population ranks 3 in the world, right behind China and India.
Out of the top 10 world populations, social media platforms take 6 out of the 10 spots-not countries!
How important is social media to us? Well…
50% of the world’s population is under 30- which makes many of them millennials.
53% of Millennials say they would rather lose their sense of smell than to give up their technology!
More people around the world own a mobile device than own a toothbrush. Hummm priorities people!
How important is social media in our everyday lives?
Isn’t it just something teenagers do instead of talking on the phone? Well, not just teenagers…
1 in 5 couples meet online
3 in 5 gay couples meet online
1 in 5 divorces involve social media
We also post our daily lives on social media, stores we shop at, restaurants we eat at, and places we visit.
How important has social media become to our society?
“Selfie” has made it into the Webster’s Dictionary
Grandparents are the fastest growing demographic on Twitter
Every 2 seconds a new LinkedIn member is added
So, people like social media and that's great, but why is social media important for my business?
Well maybe these stats will help you decide if it is worth your business’ time and investment:
53% of people on Twitter recommend products
90% of consumers trust their peer’s recommendations
Only 14% trust ads
93% of shopper's buying decisions are influenced by social media
If your brand is not online and not on social media, who’s missing out?
Yes, you may be using traditional marketing techniques and there is a time and place for that. But as more and more people engage in social media, it is important to think about how your business can utilize internet marketing as well. Here are a few more interesting statements from Erik Qualman’s video:
The 6 second Vine is the new 30 second commercial
Real time marketing and news jacking are being used by savvy brands
Good bye traditional marketing and the 4 Ps: Product, place, price, promotion
Hello online marketing and the 4 Cs: Creating, curating, connecting and culture
“We don’t have a choice on whether we do social media,
the choice is how well we do it”
-Erik Qualman
It is interesting to note the shift in the marketing culture. As the world has moved online and mobile devices allow us to share everything around the world, marketing has shifted as well. Successful businesses are now focused on a brand culture, creating and curating content that is helpful and entertaining to their audience. They are also taking the time and using the resources (such as social media) to reach out and connect with their customers and potential customers.
So, what are you waiting for?
Social Media is important for your business and you don’t want to get left behind!
What do you think?
How is your brand currently using social media?
If you aren’t, why not?
Are you still asking, “Why is social media important for my business?"
What resources or information do you feel would be helpful for you to start?
We would love to hear your thoughts and of course we are always willing to chat if you want to give us a call. After all, we love to connect with people and be helpful!
Related articles:
Why is Social Media Important? Because People Buy Stuff!
Business on the Decline? Understand Why is Social Media Important for Success
Amazon Knows Why Social Media is Important
