Social media has had a huge impact on marketing and communications since its inception. Over 2 billion people use social media, meaning a significant portion of the world’s opinions, thoughts, and purchases are being influenced by social media.

In order to fully connect your entire marketing strategy with your social media strategy, it’s important to invest in social media training. Businesses often turn their heads to this, but it’s a critical step. Don’t make this mistake!

Social media is a huge part of digital marketing. In today’s bustling business world it’s almost mandatory for your business to have a social media presence.

Sometimes it’s nice to hear the views of experts. So we’ve pulled some powerful quotes from some of the top social media consultants. Keep reading to check them out!

Let’s face it, Facebook has created a reign on our lives. There are 1.49 billion users on the popular platform and 968 million of those users are active on a daily basis. Even with the increase of business ads and lack of privacy we are all still in love with - or for the most part addicted to - staying connected to our friends, family and strangers via Facebook.

Over our years of being a social media agency, we’ve learned a thing or two. Here’s a social media agency survival guide for when you're first starting out, come across some social media problems, or are getting burnt out on creating content. We’ve got your back!

Social media is big, and here to stay. If your business isn’t doing social media marketing, you may want to consider the following statistics. In a pew research study published in January of this year, it was found that 58% of all adults in the U.S. use Facebook. In other words, over half of all Americans are using the site. If you look only at internet users, it’s a whopping 71% that use Facebook. Of course other social media sites such as Twitter and Pinterest don’t have quite that amount of traffic, but are still significant.

If you're a business owner or marketing manager, you may want to consider hiring a social media consultant to help you reach your target audience.

Here are a few benefits you will get from this type of service:

They fall asleep staring at a Twitter screen and wake up to check their Facebook. Some of them have never known a world without internet, and some even without social media networks. There isn’t a meal that gets eaten without first Instagraming it, but first let me take a selfie. #Yum. Who are these people? Millennials.

You spend a good chunk of money creating great content that is helpful and optimized for search engines. But then what? Sure, you should be getting constant hits from organic search but what about the other ways content can be shared?

There's email marketing, social media marketing and more. You didn’t even think about using social media management companies to boost your content, did you?

Keep reading to learn more about how properly utilizing social media can help resurrect your content from the grave - that is, content buried in Google.

Does your business use social media? If it doesn’t, it’s a lost opportunity for you. In today’s society, people expect a business to have an online presence. People are looking for you online, whether it’s reading a review on Yelp, checking in on Foursquare, following you on Twitter or liking you on Facebook. Social media allows your business to make a touchpoint with your audience, build relationships, and give people a way to get to know you.

With almost everyone having access to the internet at every waking moment through their smart phones and mobile devices, reviews of businesses through social media are at an all-time high. Reviews can really make or break your business. Online reputation is something social media marketing companies take very seriously and watch closely. If you don’t have a company doing this for you, here are some stats about reviews that might blow your mind.