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Expert Advice: Lessons Learned From an Email Marketing Consultant

July 9, 2015 / by Raquel Royers

posted in email marketing

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Looking for some expert advice when it comes to email marketing for your business?

Well, you’re in luck! I’ve interviewed our on-site email marketing consultant who has been knee deep in email marketing work for the past three years. She lives and breathes email marketing and can sure teach us all a thing or two. Soak up this knowledge folks, because it’s hard to come by, especially when it’s free!

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Benefits of Email Marketing: Personalization

July 1, 2015 / by Jessica Miley

posted in email marketing, Lead Nurturing

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Have you checked your email yet today? Let me guess there were about a dozen or so spam emails that you didn’t want to have anything to do with. But why not? I am sure there were a few of those emails that could have been helpful, so where did these companies go wrong?

Most businesses understand the benefits of email marketing but know little about personalization of those emails, which is interesting because emails that are personalized generate 6 times higher transaction rates than those emails sent that aren’t personalized. Do I have your attention now? Let’s dive in and take a closer look.

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10 Quick Tips From an Email Marketing Agency

June 30, 2015 / by Paige Gilbert

posted in Internet marketing, Content Marketing, email marketing

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Did you know that 122,500,453,020 emails are sent every hour? (MarketingProfs 2014). This number alone should tell you that email is not dead; it’s in fact very much alive. There are actual people or an email marketing agency behind these emails – whether it’s your competitor creating and sending them or your potential and current customers opening and reading them. With so much content flooding inboxes these days you need all the help you can get in order for the emails from your small business to get noticed. Here are a few tips you can start doing today.

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3 Tips from an Email Marketing Consultant to Boost Your Open Rate

June 2, 2015 / by Paige Gilbert

posted in Content Marketing, email marketing, Lead Nurturing

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Remember the good ‘ole days when companies used to only send snail mail to get your attention? Catalogs, coupons, and company newsletters galore would fill your mailbox, along with the daily bills, mountains of junk mail, and maybe a personal card or letter if you were special.

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How Hiring an Email Marketing Agency May Be Bad for Business

May 20, 2015 / by Raquel Royers

posted in email marketing, Lead Nurturing

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Having email marketing as a part of your internet marketing strategy can be very beneficial to you as a business. However, it can also be dangerous if you hire an email marketing agency that uses immoral business practices to get results.

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6 Benefits of an Email Marketing Strategy That Are Game Changers

May 7, 2015 / by Jessica Miley

posted in Internet marketing, email marketing, Lead Nurturing

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Some people believe that email is dead. They think it has bit the dust and took its last breath. But this couldn’t be any further from the truth. Having an email marketing strategy is a great way to gain new customers but also to keep current customers. Keep on reading to learn more about the benefits of email marketing.

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Email Marketing Strategy 101: Get The Basics Today

April 29, 2015 / by Jessica Miley

posted in Business Development, email marketing, Lead Nurturing

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We get it, there is a lot of information on the internet that makes you question whether or not you are running your small business properly. Now you are questioning whether or not you need an email marketing strategy. Keep on reading to get the basics on how businesses can use consumers’ inboxes to increase awareness and gain more customers.

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Turn Up Your Marketing Heat With Summer Offers and Emails

July 5, 2014 / by Natasha Hawkins

posted in email marketing, Marketing

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It’s no secret that the heat makes workouts, runs, and outdoor activities a tad bit more challenging. Ok a lot more challenging for some of us, but what you might not realize is there is a lot of opportunity in summertime marketing.

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Email Marketing Consultant Advice: 5 Tips on How to Grow a List

April 24, 2014 / by Vicky Zancanella

posted in email marketing

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Whatever your business, industry or value proposition is, there is no business without customers and there are no customers without leads.

If you are using email marketing to reach out to leads and gain customers, we have a few ideas on how to grow your email marketing lists so that you can reach more and more leads with your services and products.

First of all: NEVER BUY A LIST!  

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Email Marketing Consultant Update: Gmail Grid View

April 4, 2014 / by Natasha Hawkins

posted in email marketing

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After recent changes to Gmail, you wouldn't think Google would be toying around with much more. We know Google too well, it is always looking to improve so it's not a shock that they are testing out a brand new view to your promotions in the Gmail navigation. 

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