Looking for some expert advice when it comes to email marketing for your business?

Well, you’re in luck! I’ve interviewed our on-site email marketing consultant who has been knee deep in email marketing work for the past three years. She lives and breathes email marketing and can sure teach us all a thing or two. Soak up this knowledge folks, because it’s hard to come by, especially when it’s free!

Have you checked your email yet today? Let me guess there were about a dozen or so spam emails that you didn’t want to have anything to do with. But why not? I am sure there were a few of those emails that could have been helpful, so where did these companies go wrong?

Most businesses understand the benefits of email marketing but know little about personalization of those emails, which is interesting because emails that are personalized generate 6 times higher transaction rates than those emails sent that aren’t personalized. Do I have your attention now? Let’s dive in and take a closer look.

Did you know that 122,500,453,020 emails are sent every hour? (MarketingProfs 2014). This number alone should tell you that email is not dead; it’s in fact very much alive. There are actual people or an email marketing agency behind these emails – whether it’s your competitor creating and sending them or your potential and current customers opening and reading them. With so much content flooding inboxes these days you need all the help you can get in order for the emails from your small business to get noticed. Here are a few tips you can start doing today.

Remember the good ‘ole days when companies used to only send snail mail to get your attention? Catalogs, coupons, and company newsletters galore would fill your mailbox, along with the daily bills, mountains of junk mail, and maybe a personal card or letter if you were special.

Having email marketing as a part of your internet marketing strategy can be very beneficial to you as a business. However, it can also be dangerous if you hire an email marketing agency that uses immoral business practices to get results.

Some people believe that email is dead. They think it has bit the dust and took its last breath. But this couldn’t be any further from the truth. Having an email marketing strategy is a great way to gain new customers but also to keep current customers. Keep on reading to learn more about the benefits of email marketing.

We get it, there is a lot of information on the internet that makes you question whether or not you are running your small business properly. Now you are questioning whether or not you need an email marketing strategy. Keep on reading to get the basics on how businesses can use consumers’ inboxes to increase awareness and gain more customers.