There are many mistakes that an email marketing consultant can make when creating an email marketing campaign. However, there are some top contenders of things you should never, ever do! Continue reading to find out what those mistakes are so that you don’t make them, or so that you recognize them when you see them happen.

It’s crazy how many spammy emails we get each day.

Each morning when I come to work and open my email I seem to have a handful of spammy, unlovable emails filling my inbox. Mind you, being an email marketing consultant, I can’t bring myself to just dump them into my trash bin. I am actually curious to how the subject line got through, what the return email address is, how the email displays in my email window, how many highlighted or bold words are used, and all the other nerdy stuff that email marketing consultants find fascinating (fist bump to all you who feel me).

Choosing an email marketing consultant to manage your email marketing campaign is a very smart decision as a business, but finding a good one can be tricky. This blog will go through five questions you should ask before choosing an email marketing consultant. 

I'm not sure who writes marketing content for JetBlue but I want to meet them! I am regularly impressed by their ability to be creative and weave in meaningful content while doing so.

Below is an email I got from them today built on "Twas the Night Before Christmas" and while I know many will rework this for their marketing, I think JetBlue has done it well. Note the links in this email that each highlight one of the benefits of traveling with JetBlue. It's a great example of what can be done. You can bet this took a bit more time than the average email, but it serves to delight and inform. You can't ask for more in marketing than that!

Without further ado, JetBlue's Christmas email:

Provide marketing people want. Be honest. Just try. It will make for a better world and a happier inbox.

I know that you probably get as many spam emails as I do in your business from anonymous folks who claim they have reviewed your website and can solve all your traffic problems in 30 days with their genius methods! I typically just delete them, but this one came on a day when I was feeling particularly snarky and I just can’t let it go. We’ve been working hard on our own marketing so I am sensitized to this, but I also know our clients get stuff like this all the time and it drives me nuts! Here was the meat of it:

As I sit here, the day after Thanksgiving, enjoying a day off work, not out shopping at Black Friday Extravaganzas, I am thinking up ways to enjoy the plethora of leftovers in my refrigerator. (Yes, that means we go overboard in our house with holiday dinners).

There are a few things that an email marketing consultant could learn from online dating. They are very similar in nature if you think about it. Both are about meeting people, building relationships and nurturing relationships—online. Meeting people and gaining their trust, especially from a business standpoint is hard, but then it increases when it’s all done through the internet.

Okay, we all get a TON of email in our inboxes and emails from travel agencies and airlines advertising their incredible deals. I am the person who ritually selects and deletes these every morning unless I’m feeling desperate to get away.

Tonight is the night you will undoubtedly hear “Trick or Treat!”

I was recently thinking about the phrases we use like “Trick or Treat?!” Who really ever expects to be “tricked” anymore on Halloween night? Most people expect to give out a “treat.” It’s these phrases we use without thinking that make me want to know where they originated. I am kind of a nerd that way. I love to know the history of things we humans do. So I dug a little deeper and this is what I found about Halloween. Then I'll do a trick of my own and relate it to being an email marketing consultant!

Welcome to today’s blog! This blog is specifically designed for an email marketing consultant looking for email marketing software that will create rich looking emails while providing the ability to send out thousands of emails a week to customers and leads.