Are you a lazy emailer?  You're not alone. We often meet CEOs and business leaders who confess their lack of diligence when it comes to email marketing. Their body language says it all, a low hung head, arms crossed, and eyes down - they can barely look at us. They all know they have forgotten to do something.  Almost like when your wife or husband asks, “Did you make that doctor's appointment?”

If you have been following Half a Bubble Out for any length of time or if you know our owners or employees, you know that relationship is a foundational element of who we are and what we do, including marketing and advertising.

Shocking as this may be, I didn’t send my first email until I was in college, which makes me think of the entire internet as a mere youth. Even so, email is “old” in online terms. Email marketing has been around as long as the internet itself and as an email marketing consultant I can tell you that it has come a long way, baby!

Chances are you haven’t thought about the similarities between the duties of an email marketing consultant and the process of dating someone. In this blog you will learn a valuable lesson, just as dating often teaches us. We will walk through a sample email lead nurturing campaign that can have you “going steady” with your leads and conversions in no time, or eating a pint of ice cream after a breakup.

Do you ever wonder if email marketing is still effective or is it dead?  The short answer is a resounding NO, it's not dead.  Not by a long shot. In today's, “Ask your email marketing consultant” I’m going to give you some food for thought, with hope that you will not only see the value of email but actually decide to use it more.

Is email marketing part of your overall internet marketing strategy? MailChimp is one of the leading email distribution companies used by businesses and business professionals. To show just how powerful this email platform is let’s checkout these stats: 

On a typical day MailChimp will email 100 million emails!

MailChimp sends 2 billion emails a month

They have about 3 million users in more than 150 countries

13.3 million API calls per day

20.3 million opens per day

5.8 million subscribers added per day

If you are like me, you get a ton of emails every day that you simply delete without ever opening. You wish they never made it past your spam filter if you're honest.  I get about five emails a day from folks who are offering to redesign my website for me, make my website show up on page one of Google, or provide email marketing consultant services.  Thanks, but I’ve got that taken care of! It is clear that they have never bothered to look at who we are and what we do, so their credibility is shot from the beginning with me. Delete.

Take a look at your email marketing campaign, does it seem like it’s working? Are you receiving traffic to your website from your email marketing efforts? These are questions you need to be asking yourself to see if you’re wasting your time spending hours trying to write a perfect email paragraph. In this blog I’ll walk through 7 email marketing consultant tips to increase traffic to your website and increase sales. Remember, email is a powerful internet marketing tool if used correctly.

Today I want to talk to you as the CEO of a company that is concerned about ROI on my own marketing, rather than the leader of a company that does work for our clients as an internet marketing and email marketing consultant. I want to talk about the concerns many of us have when we think about marketing. Is it going to be worth my time and how do I get the most out of it?

First of all, let’s get some assumptions out of the way: Email is not expensive, not too technical, not dead and old fashioned (some of you are thinking: “What? Old-fashioned? Email is a tool I am just getting use to!”  While others are thinking: “What was it like in the stone age before email?”)